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E-books --- Chicken industry --- Public opinion. --- Great Britain.

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Consumers trust is a key factor in dealing with rising concerns about food safety and food quality, but only few studies have dealt with consumer attitudes and none of them has tried to model the process of consumer response. This book reports the main findings of an European project aimed at analysing trust along the food chain and its relationship with food risk communication. The papers collected investigate the mechanisms that determine the social diffusion of trust, examining the interplay of the psychological, sociological and economic factors; and analyze the impact of the food risk communication policies on consumers and producers and on the society as a whole

Health risk communication. --- Health risk communication --- Communication of health risk information --- Communication in public health --- Risk communication --- economics --- sociology --- unione europea --- alimentazione --- sociologia --- atti di convegno --- european union --- proceedings --- nutrition --- economia --- Bovine spongiform encephalopathy --- Chicken --- Food chain --- Food safety --- France --- Germany --- Italy --- Netherlands --- Risk management --- Risk perception --- Chicken breeders --- Chicken industry --- food chain --- Food --- Safety measures

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Margaret E. Derry traces the history and organization of chicken breeding in North America, from craft approaches and breeding as an 'art, ' to the conflicts that had emerged between traditional and scientific methods by the 1940s. Derry assesses links between the 'scientific' revolution of chicken farming and the development of corporate breeding as a modern, international industry. Using poultry as a case study for the wider narrative of agricultural genetics, Art and Science in Breeding adds considerable knowledge to a rapidly growing field of inquiry."--Pub. desc. "Chickens are now the most scientifically engineered of livestock. How have the methods used by geneticists differed from those employed by domestic breeders over time? Art and Science in Breeding details the relationship between farm practices and agricultural genetics in poultry breeding from 1850 to 1960.

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