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Now in its second edition, International Marketing continues to provide its trademark integrated approach that explores marketing concepts in depth within a truly international context. The authors discuss five key factors that impact any international marketing venture - culture, language, political/legal systems, economic systems, and technological differences - in relation to the core marketing concepts of markets, products, pricing, distribution (place), and promotion. The book also covers sustainability and bottom-of-the-pyramid issues within each chapter with rich illustrations and examples from both multinational companies and smaller local concerns.

Marketing --- Marketing internationaal

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Finance --- bankwezen --- financiën, internationaal --- investeringen, internationaal --- kapitaalmarkt, internationaal --- monetaire politiek --- Funding --- Funds --- Economics --- Currency question

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"International Law is the definitive and authoritative text on the subject, offering Shaw's unbeatable combination of clarity of expression and academic rigour and ensuring both understanding and critical analysis in an engaging and authoritative style. Encompassing the leading principles, practice and cases, and retaining and developing the detailed references which encourage and assist the reader in further study, this new edition motivates and challenges students and professionals while remaining accessible and engaging. Fully updated to reflect recent case law and treaty developments, this edition contains an expanded treatment of the relationship between international and domestic law, the principles of international humanitarian law, and international criminal law alongside additional material on international economic law"--

341 --- 341 Internationaal recht. Volkenrecht --(algemeen) --- Internationaal recht. Volkenrecht --(algemeen) --- Internationaal recht. Volkenrecht --(algemeen). --- International law. --- Droit international --- LAW / International.

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Europese Unie --- politieke organisaties, internationaal --- economische integratie, internationaal --- economische organisaties, internationaal --- financiën, internationaal --- economische politiek --- arbeid --- macro-economie --- milieuproblematiek --- European Union countries --- Europe --- Economic policy. --- Economic integration.

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The fifth edition of this best selling text, International Marketing Strategy, has been revised and updated and, as ever, offers a perceptive, practical and up-to-date look into the ever-changing world of international marketing. All the cases and illustrations have been revised and there is much new material on emerging markets, in particular China, India and Eastern Europe. International Marketing Strategy is arranged into 3 clear parts ' analysis, strategy development and implementation. This tried and tested structure emphasises the importance of developing the skills, aptitude and awareness needed to make a manager successful in a global and diverse market place. (Bron: covertekst)

658.8.39 --- International marketing --- Marketing internationaal