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Persuasion in public discourse : cognitive and functional perspectives
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Year: 2018 Publisher: Amsterdam ; Philadelphia : John Benjamins Publishing Company,

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"This book approaches persuasion in public discourse as a rhetorical phenomenon that enables the persuader to appeal to the addressee's intellectual and emotional capacities in a competing public environment. The aim is to investigate persuasive strategies from the overlapping perspectives of cognitive and functional linguistics. Both qualitative and quantitative analyses of authentic data (including English, Czech, Spanish, Slovene, Russian, and Hungarian) are grounded in the frameworks of functional grammar, facework and rapport management, classical rhetoric studies and multimodal discourse analysis and are linked to the constructs of (re)framing, conceptual metaphor and blending, mental space and viewpoint. In addition to traditional genres such as political speeches, news reporting, and advertising, the book also studies texts that examine book reviews, medieval medical recipes, public complaints or anonymous viral videos. Apart from discourse analysts, pragmaticians and cognitive linguists, the intended readership includes cognitive musicologists, semioticians, historical linguists or scholars of neighbouring disciplines"--


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Persuading people : an introduction to rhetoric
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ISBN: 9781137003676 Year: 2014 Publisher: Houndmills Palgrave Macmillan

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Argumentation : analysis and evaluation
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ISBN: 9781138225084 1138225088 9781138225077 113822507X Year: 2017 Publisher: New York Routledge

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Textual analysis : an approach to analysing professional texts
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ISBN: 8759323825 9788759323823 9788759320174 Year: 2015 Publisher: Frederiksberg, Denmark : Samfundslitteratur,

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L'argumentation
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ISBN: 2130455131 9782130455134 Year: 1993 Volume: 2087 Publisher: Paris : PUF - Presses Universitaires de France,

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Rhetorical Unconsciousness and Political Psychoanalysis
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ISBN: 161117984X 9781611179842 9781611179835 Year: 2019 Publisher: Columbia, SC : Baltimore, Md. : University of South Carolina Press, Project MUSE,

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"The term rhetoric, no doubt, is broadly misunderstood. Most are ignorant of the term, as classically conceived in ancient Greece and Rome, and those aware of the term tend to associate it with self-interested spin if not cynical deception: mere rhetoric. While a partially correct assumption, since many do deploy the arts of persuasion intentionally for unenlightened ends, this is an incomplete and improper understanding of the rhetorical. In fact whatever persuades us is rhetorical, and rhetoric, as historically conceived across the ages, is the art, for better and worse, of intentional persuasion. Persuasion obviously can be manipulative, leading to derealization and unwise policy, but persuasion can also contribute to realization and wise policy"-- "Rhetorical Unconsciousness and Political Psychoanalysis investigates unintentional forms of persuasion, their political consequences, and our ethical relation to the same. M. Lane Bruner argues that the unintentional ways we are persuaded are far more important than intentional persuasion; in fact all intentional persuasion is built on the foundations of rhetorical unconsciousness, whether we are persuaded through ignorance (the unsayable), unconscious symbolic processes (the unspoken), or productive repression (the unspeakable). Bruner brings together a wide range of theoretical approaches to unintentional persuasion, establishing the locations of such persuasion and providing examples taken from the Western European transition from feudalism to capitalism. To be more specific, phenomena related to artificial personhood and the commodity self have led to transformations in material culture from architecture to theater, showing how rhetorical unconsciousness works to create symptoms. Bruner then examines ethical considerations, the relationships among language in use, unconsciousness, and the seemingly irrational aspects of cultural and political history."--

Guide to managerial persuasion and influence
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ISBN: 0131405683 Year: 2004 Publisher: Upper Saddle River Pearson

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"Guiguzi," China's First Treatise on Rhetoric : A Critical Translation and Commentary
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ISBN: 9780809335275 0809335271 9780809335268 0809335263 Year: 2016 Publisher: Carbondale, [Illinois] : Southern Illinois University Press,

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Rhetoric online : persuasion and politics on the world wide web.
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ISBN: 9780820488028 Year: 2007 Publisher: New York Lang

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La construcción del personaje público : estrategias teatrales para comunicarse con efectividad
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ISBN: 9588988365 9789588988368 9789588988351 Year: 2019 Publisher: Bogotá, D.C. : CESA, Colegio de Estudios Superiores de Administración,

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