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Why do men and women talk so differently? And how do these differences interfere with communication between the sexes? In search of an answer to these and other questions, John Locke takes the reader on a fascinating journey, from human evolution through ancient history to the present, revealing why men speak as they do when attempting to impress or seduce women, and why women adopt a very different way of talking when bonding with each other, or discussing rivals. When men talk to men, Locke argues, they frequently engage in a type of 'dueling', locking verbal horns with their rivals in a way that enables them to compete for the things they need, mainly status and sex. By contrast, much of women's talk sounds more like a verbal 'duet', a harmonious way of achieving their goals by sharing intimate thoughts and feelings in private.

Sociolinguistics --- Pragmatics --- Conversation analysis. --- Oral communication --- Sex differences. --- Analysis of conversation --- CA (Interpersonal communication) --- Conversational analysis --- Oral transmission --- Speech communication --- Verbal communication --- Communication --- Arts and Humanities --- Language & Linguistics --- Gender --- History --- Sex --- Gender roles --- Language use --- Theory --- Book --- Sex differences

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Using a variety of print advertisements, this exciting and provocative study explores how the consumer is created by advertisements in terms of:* Sex* Class* Race.It also explores the figure of the citizen and how this identity is produced by contemporary political discourses. Advertising and Consumer Citizenship will be essential reading for all those interested in the study of consumption, citizenship and gender.

Advertising. Public relations --- Consumer behavior --- Advertising. --- Advertising-- Psychological aspects. --- Consumer behavior. --- Psychological aspects. --- Sex role in advertising. --- Advertising --- Commerce --- Business & Economics --- -Consumer behavior --- Sex role in advertising --- #SBIB:012.AANKOOP --- #SBIB:309H2812 --- #SBIB:309H2821 --- Psychological aspects --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Sociology of the family. Sociology of sexuality --- Gender --- Images of women --- Book --- Consumption --- Culture

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Conversation analysts have begun to challenge long-cherished assumptions about the relationship between gender and language, asking new questions about the interactional study of gender and providing fresh insights into the ways it may be studied empirically. Drawing on a lively set of audio- and video-recorded materials of real-life interactions, including domestic telephone calls, children's play, mediation sessions, police-suspect interviews, psychiatric assessments and calls to telephone helplines, this volume is the first to showcase the latest thinking and cutting-edge research of an international group of scholars working on topics at the intersection of gender and conversation analysis. Theoretically, it pushes forward the boundaries of our understanding of the relationship between conversation and gender, charting new and exciting territory. Methodologically, it offers readers a clear, practical understanding of how to analyse gender using conversation analysis, by presenting detailed demonstrations of this method in use.

Sociolinguistics --- Pragmatics --- Conversation analysis. --- Discourse analysis. --- Language and languages --- Language and sex. --- Oral communication --- Sex differences. --- Conversation analysis --- Discourse analysis --- Language and sex --- Oral transmission --- Speech communication --- Verbal communication --- Communication --- Sex and language --- Sex --- Sexism in language --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Analysis of conversation --- CA (Interpersonal communication) --- Conversational analysis --- Sex differences --- Health Sciences --- Psychiatry & Psychology --- Feminism --- Gender --- Methodology --- Language use --- Theory --- Book

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This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.

Mass media and language --- Metaphor --- Language and languages --- Business --- Discourse analysis --- Sex differences --- #KVHA:Gender studies --- #KVHA:Cognitieve linguïstiek --- #KVHA:Meertalige communicatie --- #KVHA:Metaforen --- #KVHA:Taalkunde --- #KVHA:Zakelijke communicatie --- Parabole --- Figures of speech --- Reification --- Language and mass media --- Language and sex --- Sexism in language --- Discourse grammar --- Text grammar --- Semantics --- Semiotics --- Trade --- Economics --- Management --- Commerce --- Industrial management --- Language --- Psycholinguistics --- Pragmatics --- Sociolinguistics --- Lexicology. Semantics --- Discourse analysis. --- Gender --- Media --- Publicity --- Language use --- Theory --- Companies --- Book

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This collection attempts to recover the voices of women in antiquity from a variety of perspectives: how they spoke, where they could be heard, and how their speech was adopted in literature and public discourse. Rather than confirming the old model of binary oppositions in which women's speech was viewed as insignificant and subordinate to male discourse, these essays reveal a dynamic and potentially explosive interrelation between women's speech and the realm of literary production, religion, and oratory. The contributors use a variety of methodologies to mine a diverse array of sources, from Homeric epic to fictional letters of the second sophistic period and from actual letters written by women in Hellenistic Egypt to the poetry of Sappho. Throughout, the term "voice" is used in its broadest definition. It includes not only the few remaining genuine women's voices but also the ways in which male authors render women's speech and the social assumptions such representations reflect and reinforce. These essays therefore explore how fictional female voices can serve to negotiate complex social, epistemological, and aesthetic issues. The contributors include Josine Blok, Raffaella Cribiore, Michael Gagarin, Mark Griffith, André Lardinois, Richard Martin, Lisa Maurizio, Laura McClure, D. M. O'Higgins, Patricia Rosenmeyer, Marilyn Skinner, Eva Stehle, and Nancy Worman.

Greek literature --- Women and literature --- Women --- Greek language --- Speech in literature. --- Women in literature. --- Littérature grecque --- Femmes et littérature --- Femmes --- Grec --- Parole dans la littérature --- Femmes dans la littérature --- History and criticism. --- Women authors --- History and criticism --- Social conditions. --- Spoken Greek. --- Histoire et critique --- Femmes écrivains --- Conditions sociales --- Grec parlé --- Intellectual life. --- Littérature grecque --- Femmes et littérature --- Parole dans la littérature --- Femmes dans la littérature --- Femmes écrivains --- Grec parlé --- Poetry --- Fiction --- Thematology --- Sociology of the family. Sociology of sexuality --- Antiquity --- Speech in literature --- Women in literature --- Human females --- Wimmin --- Woman --- Womon --- Womyn --- Females --- Human beings --- Femininity --- Woman (Christian theology) in literature --- Women in drama --- Women in poetry --- Balkan literature --- Byzantine literature --- Classical literature --- Classical philology --- Greek philology --- Classical languages --- Indo-European languages --- Spoken Greek --- Women authors&delete& --- Intellectual life --- Social conditions --- Sappho of Lesbos --- Greek literature - History and criticism. --- Women and literature - Greece. --- Greek literature - Women authors - History and criticism. --- Women - Greece - Intellectual life. --- Women - Greece - Social conditions. --- Greek language - Spoken Greek. --- Dans la littérature --- Histoire --- Grèce --- Literature --- Writers --- Images of women --- Book