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Freemium Economics brings a practical, instructive approach to help you successfully implement the freemium model by building analytics into product design from the beginning. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the lifetime customer value. In this book, author Eric Seufert shares his hands-on expertise to provide clear guidelines for execution of the freemium business model through all stages of development. Seufert dissects the

Pricing. --- Bundling (Marketing) --- Marketing. --- Demand (Economic theory) --- Supply and demand --- Production (Economic theory) --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Product bundling --- Marketing --- Price policy --- Price policy, Industrial --- Retail pricing --- Consumption (Economics) --- Computer software industry