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Improving the user experience through practical data analytics : gain meaningful insight and increase your bottom line
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ISBN: 9780128006788 0128006781 0128006358 9780128006351 Year: 2015 Publisher: Waltham, Massachusetts : Morgan Kaufmann,

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Improving the User Experience through Practical Data Analytics is your must-have resource for making UX design decisions based on data, rather than hunches. Authors Fritz and Berger help the UX professional recognize and understand the enormous potential of the ever-increasing user data that is often accumulated as a by-product of routine UX tasks, such as conducting usability tests, launching surveys, or reviewing clickstream information. Then, step-by-step, they explain how to utilize both descriptive and predictive statistical techniques to gain meaningful insight with that data. You'll be


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Experimental Design : With Application in Management, Engineering, and the Sciences.
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ISBN: 3319645838 331964582X Year: 2018 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This text introduces and provides instruction on the design and analysis of experiments for a broad audience. Formed by decades of teaching, consulting, and industrial experience in the Design of Experiments field, this new edition contains updated examples, exercises, and situations covering the science and engineering practice. This text minimizes the amount of mathematical detail, while still doing full justice to the mathematical rigor of the presentation and the precision of statements, making the text accessible for those who have little experience with design of experiments and who need some practical advice on using such designs to solve day-to-day problems. Additionally, an intuitive understanding of the principles is always emphasized, with helpful hints throughout.

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