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Managers have to manage people. It is the most difficult and yet the most rewarding function. This book is more than just a summary of the key concepts, it offers valuable insights into their application and value including national and international real-life case studies that reflect some of the key issues of managing people.

Leadership. --- Management. --- Personnel management. --- Administration --- Corporations --- Employment management --- Human resource management --- Human resources management --- Manpower utilization --- Personnel administration --- Personnel management --- Ability --- Command of troops --- Followership --- Industrial relations --- Organization --- Management --- Public administration --- Employees --- Employment practices liability insurance --- Supervision of employees

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Management --- Business & Economics --- Management Styles & Communication

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This is a one-stop guide to the world's most influential writers on marketing. It summarises all the key concepts, theories and frameworks as well as the contribution of most of the world's leading experts.

Marketing --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing management --- Business logistics --- Management.