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Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area.It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication. Several new, innovative topics are introduced, such as SportNEST and consumption communities, and many classic topics are brought up to date, including sponsorship, ambush marketing, identification, endorsements, basking in reflected glory, and licensing. Many of the topics that seem to center

Sports --- Communication in marketing. --- Marketing --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Marketing. --- Psychological aspects.

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This volume brings together a wide range of international scholars of Ancient Judaism, in celebration of the career of Betsy Halpern-Amaru. The essays in the first section, Interpreting Ritual Texts, examine Jewish ritual praxis in late antiquity, highlighting the ways in which text and ritual intersect in the process of interpretation. Mapping Diaspora Identities asks how Diaspora communities came to understand the Bible’s preoccupation with land, and how land was used to figure ancient authors’ depictions of “center” and “margin” in drawing the boundaries of Jewish communities, and of Jewish identity. Finally, Rewriting Tradition explores rewriting of biblical stories in Hellenistic and later Jewish sources, and the ways that authors work through the tradition to reflect their current realities and their hopes for the future.

Judaism --- Judaïsme --- History --- Histoire --- Hellenistic Judaism --- Judaism, Hellenistic --- Bible. --- Antico Testamento --- Hebrew Bible --- Hebrew Scriptures --- Kitve-ḳodesh --- Miḳra --- Old Testament --- Palaia Diathēkē --- Pentateuch, Prophets, and Hagiographa --- Sean-Tiomna --- Stary Testament --- Tanakh --- Tawrāt --- Torah, Neviʼim, Ketuvim --- Torah, Neviʼim u-Khetuvim --- Velho Testamento --- Hermeneutics. --- Bible. O.T. -- Hermeneutics. --- Judaism -- History -- Post-exilic period, 586 B.C.-210 A.D. --- Judaism -- History. --- Religion --- Philosophy & Religion --- Judaïsme --- Bijbel. --- Jodendom.

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Traces the history and development of issues surrounding the debate over states' rights versus federalism in America through primary documents, including court cases, opinion pieces, and speeches.

Federal government --- States' rights (American politics) --- State rights --- Sovereignty --- Exclusive and concurrent legislative powers --- Nullification (States' rights) --- Division of powers --- Federal-provincial relations --- Federal-state relations --- Federal systems --- Federalism --- Powers, Division of --- Provincial-federal relations --- State-federal relations --- Political science --- Central-local government relations --- Decentralization in government --- History --- Law and legislation --- State governments