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Business has a values problem. It's not just spectacular public scandals like Enron (which, incidentally, had a great corporate values statement). Many companies fail to live up to the standards they set for themselves, alienating the public and leaving employees cynical and disengaged-resulting in lower productivity, less innovation, and sometimes outright corruption. The reason, argue top scholars and consultants Edward Freeman and Ellen Auster, is that most companies' values are handed down from on high, with no employee input or discussion. This practically invites disconnects between inte

Value. --- Economic value added. --- Strategic planning --- Employee participation.

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Human capital --- Human assets --- Human beings --- Human resources --- Capital --- Labor supply --- Economic value --- E-books

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Human capital --- Human assets --- Human beings --- Human resources --- Capital --- Labor supply --- Economic value --- E-books

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The ultimate test of marketing investment, and indeed any investment, is whether it creates value for shareholders. But few marketing investments are evaluated from this perspective. Increasingly, boards of directors and city analysts the world over are dissatisfied with this lack of accountability. Cranfield School of Management has been addressing this problem by working with a range of blue-chip companies. They have created a new framework which shows how marketing systematically contributes to shareholder value based on three key questions-Does the promised market exist?Will the strategy d

Corporations --- Stocks --- Economic value added. --- Risk assessment. --- Valuation. --- Investor relations. --- Marketing. --- Prices.

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Human capital. --- Human capital --- Human assets --- Human beings --- Human resources --- Capital --- Labor supply --- Economic value --- E-books