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V, 248 p. : ill.

Applied marketing --- Recreation. Games. Sports. Corp. expression --- sport --- sportbeleid --- sponsoring --- 659.1 --- massacommunicatie --- Media --- Sponsoring --- Sport --- communicatie --- sportsponsoring --- sportmarketing --- Publiciteit, reclame, adverteren --- Sponsoring (alle aspecten) --- Wetgeving --- Technologie --- Voeding --- Maatschappij --- Drank --- Gezondheid

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8

sponsoring --- Didactics of sports and games --- sportrecht --- 682 Sportsponsoring --- sport --- sportmarketing --- Sponsoring ; sport --- 617.19 --- recht --- sports --- Sports sponsorship --- Law and legislation --- Belgium --- Sports --- Economic aspects --- Professional sports contracts --- Sport --- Sponsoring (alle aspecten) --- Wetgeving --- Belastingen --- Sportsponsoring --- Public relations --- Sponsoring --- Belasting (fiscaal) --- Technologie --- Voeding --- Maatschappij --- Drank --- Gezondheid

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A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more.Beyond the Movie Theater excavates the history of non-theatrical cinema before 1920, exploring where and how moving pictures of the 1910s were used in ways distinct from and often alternative to typical theatrical cinema. Unlike commercial cinema, non-theatrical cinema was multi-purpose in its uses and multi-sited in where it could be shown, targeted at particular audiences and, in some manner, sponsored. Relying on contemporary print sources and ephemera of the era to articulate how non-theatrical cinema was practiced and understood in the US during the 1910s, historian Gregory A. Waller charts a heterogeneous, fragmentary, and rich field that cannot be explained in terms of a master narrative concerning origin or institutionalization, progress or decline. Uncovering how and where films were put to use beyond the movie theater, this book complicates and expands our understanding of the history of American cinema, underscoring the myriad roles and everyday presence of moving pictures during the early twentieth century.

Motion pictures --- Sponsored films --- History --- Sponsored videos --- Sponsoring films --- Promotional films

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Recreation. Games. Sports. Corp. expression --- sportbeleid --- sponsoring --- 796.078 --- 796.062 --- sportsponsoring --- 617.19 --- Sponsoring --- Sport --- Sportclub --- communicatie --- Media --- 796.062 Organisatie, management en marketing van sport en recreatie --- Organisatie, management en marketing van sport en recreatie --- 796.078 Sportsponsoring. Stimulering van de sport --- Sportsponsoring. Stimulering van de sport --- Sport algemeen; overige onderwerpen --- Sponsoring (alle aspecten) --- Sportsponsoring --- Marketing --- Evenementenmarketing --- Fondsenwerving --- Sportmarketing --- Financiewezen --- Technologie --- Voeding --- Maatschappij --- Drank --- Gezondheid

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Hans Westerbeek en Aaron Smith onderzochten hoe aspecten als politiek, economie, cultuur en commercie de toekomst van sport beïnvloeden. Zij behandelen de opkomst van sport als business, profileren de psychologie van de fan, ontvouwen de architectuur van het mondiale sportsysteem en brengen in kaart hoe technologische ontwikkelingen ervoor gezorgd hebben dat sport het meest waardevolle goed van de media- en entertainmentindustrie is geworden. (Bron: covertekst)

796.062 --- 658.88 --- 79 --- sport --- sportmanagement --- 617.12 --- Sportmanagement --- Sportmarketing --- Sport --- 101147.jpg --- Sport en economie --- 796.062 Organisatie, management en marketing van sport en recreatie --- Organisatie, management en marketing van sport en recreatie --- Toegepaste marketing --- Ontspanning. Spel. Sport. Lichamelijke expressie --- Sponsoring (alle aspecten) --- Economie --- Sportsociologie --- Commercialisering --- Internet --- Marketing --- Sponsoring --- Financiewezen --- Technologie --- Voeding --- Maatschappij --- Drank --- Gezondheid