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The valuation of social cost
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ISBN: 0043302904 0043302890 9780043302897 9780043302903 Year: 1978 Publisher: London : Allen and Unwin,


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The origins of the economy : a comparative study of distribution in primitive and peasant economies
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ISBN: 0125666500 9780125666503 Year: 1977 Publisher: New York (N.Y.) : Academic press,


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Dynamic commodity models : specification, estimation, and simulation
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ISBN: 0669818771 9780669818772 Year: 1973 Publisher: Lexington Heath

Gilding the market : luxury and fashion in fourteenth-century Italy.
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ISBN: 0812239008 9780812239003 0812205375 1283897342 Year: 2006 Publisher: Philadelphia (Pa.) University of Pennsylvania Press

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Abstract

In the fourteenth century, garish ornaments, bright colors, gilt, and military effects helped usher in the age of fashion in Italy. Over a short span of years important matters began to turn on the cut of a sleeve. Fashion influenced consumption and provided a stimulus that drove demand for goods and turned wealthy townspeople into enthusiastic consumers. Making wise decisions about the alarmingly expensive goods that composed a fashionable wardrobe became a matter of pressing concern, especially when the market caught on and became awash in cheaper editions of luxury wares.Focusing on the luxury trade in fashionable wear and accessories in Venice, Florence, and other towns in Italy, Gilding the Market investigates a major shift in patterns of consumption at the height of medieval prosperity, which, more remarkably, continued through the subsequent era of plague, return of plague, and increased warfare. A fine sensitivity to the demands of "le pompe," that is, the public display of private wealth, infected town life. The quest for luxuries affected markets by enlarging exchange activity and encouraging retail trades. As both consumers and tradesmen, local goldsmiths, long-distance traders, bankers, and money changers played important roles in creating this new age of fashion.In response to a greater public display of luxury goods, civic sumptuary laws were written to curb spending and extreme fashion, but these were aimed at women, youth, and children, leaving townsmen largely unrestricted in their consumption. With erudition, grace, and an evocative selection of illustrations, some reproduced in full color, Susan Mosher Stuard explores the arrival of fashion in European history.

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