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Political sociology --- Methods in social research (general) --- Journalism --- Sociology of culture --- Opiniepeilingen --- Public opinion polls --- Sondages d'opinion

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An indispensable resource for both practitioners and students alike, the handbook brings together a review of what public opinion is, what role it has in a society, how it changes and by what it is affected, how it can be measured and what impact it has.

Qualitative methods in social research --- Public opinion polls --- Sondages d'opinion --- #SBIB:303H14 --- #SBIB:303H13 --- #SBIB:309H270 --- Methoden en technieken van de communicatiewetenschap --- Methoden en technieken: politieke wetenschappen --- Politieke communicatie: algemene werken --- Public opinion polls. --- Public opinion. --- Public opinion --- Opinion polls --- Polls, Public opinion --- Public opinion research --- Straw votes --- Social surveys --- Market surveys --- Opinion, Public --- Perception, Public --- Popular opinion --- Public perception --- Public perceptions --- Judgment --- Social psychology --- Attitude (Psychology) --- Focus groups --- Reputation --- Research

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519.2 --- Scaling (Social sciences) --- Public opinion polls --- Opinion polls --- Polls, Public opinion --- Public opinion --- Public opinion research --- Straw votes --- Social surveys --- Market surveys --- Scale analysis (Social sciences) --- Scales of measurement --- Social sciences --- 519.2 Probability. Mathematical statistics --- Probability. Mathematical statistics --- Research --- Methodology --- Construction d'une échelle (Sciences sociales) --- Sondages d'opinion --- Public opinion polls. --- Scaling (Social sciences). --- Construction d'une échelle (Sciences sociales) --- Methods in social research (general) --- Mathematical statistics

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Qualitative methods in social research --- Opiniepeilingen --- Public opinion polls --- Sociologie --- Sondages d'opinion --- Social surveys --- Enquêtes sociales --- Social sciences --- Questionnaires --- Methodology --- Sciences sociales --- Enquêtes sociologiques --- Méthodologie --- Manuels d'enseignement --- 303.62 --- 303.622 --- #SBIB:303H30 --- Sociologisch onderzoek 303.1 --- Sociologie 30 --- Enqueteren. Interviews. Ondervragen --(sociaal onderzoek) --- Enqueteformulieren. Vragenlijsten. Survey --(sociaal onderzoek) --- Kwalitatieve methoden: algemeen --- 303.622 Enqueteformulieren. Vragenlijsten. Survey --(sociaal onderzoek) --- 303.62 Enqueteren. Interviews. Ondervragen --(sociaal onderzoek) --- Enquêtes sociales --- DNPOLIT DNSOCIA DNU-EUB EPUB-ALPHA-E EPUB-DNU-FT EPUB-LIV-FT LIVPOLIT LIVSOCIA EDITIONSULB-B --- Méthodologie. --- Manuels d'enseignement. --- Social sciences - Methodology --- Enquête --- Echantillonnage (statistique) --- Enquêtes sociologiques.

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In this 1992 book John Zaller develops a comprehensive theory to explain how people acquire political information from elites and the mass media and convert it into political preferences. Using numerous specific examples, Zaller applies this theory to the dynamics of public opinion on a broad range of subjects, including domestic and foreign policy, trust in government, racial equality, and presidential approval, as well as voting behaviour in U.S. House, Senate, and presidential elections. The thoery is constructed from four basic premises. The first is that individuals differ substantially in their attention to politics and therefore in their exposure to elite sources of political information. The second is that people react critically to political communication only to the extent that they are knowledgeable about political affairs. The third is that people rarely have fixed attitudes on specific issues; rather, they construct 'preference statements' on the fly as they confront each issue raised. The fourth is that, in constructing these statements, people make the greatest use of ideas that are, for various reasons, the most immediately salient to them. Zaller emphasizes the role of political elites in establishing the terms of political discourse in the mass media and the powerful effect of this framing of issues on the dynamics of mass opinion on any given issue over time.

Mass communications --- Political sociology --- Attitude (Psychology) --- Political psychology --- Public opinion --- Public opinion polls --- Attitude (Psychologie) --- Psychologie politique --- Opinion publique --- Sondages d'opinion --- Public opinion. --- Politics, Practical - Psychological aspects. --- Public opinion polls. --- Attitude (Psychology). --- Political psychology. --- #SBIB:014.IO --- #SBIB:309H271 --- #SBIB:324H50 --- #SBIB:35H510 --- 316.77 --- 316.77 Communicatiesociologie --- Communicatiesociologie --- Opinion polls --- Polls, Public opinion --- Public opinion research --- Straw votes --- Social surveys --- Market surveys --- Opinion, Public --- Perception, Public --- Popular opinion --- Public perception --- Public perceptions --- Judgment --- Social psychology --- Focus groups --- Reputation --- Mass political behavior --- Political behavior --- Political science --- Politics, Practical --- Psychology, Political --- Psychology --- Attitudes (Psychology) --- Stereotypes (Social psychology) --- Politieke communicatie: toepassingsgebieden --- Politieke participatie en legitimiteit (referenda, directe democratie, publieke opinie...) --- Openbaarheid van bestuur, ombudsdienst, .. --- Research --- Psychological aspects --- Monograph --- Openbaarheid van bestuur, ombudsdienst, . --- Openbaarheid van bestuur, ombudsdienst, --- Social Sciences --- Political Science