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Culture, Technology and the Image explores the technologies deployed when images are archived, accessed and distributed. The chapters discuss the ways in which habits and techniques used in learning and communicating knowledge about images are affected by technological developments. The volume discusses a wide range of issues, including access and participation; research, pedagogy and teaching; curation and documentation; circulation and re-use; and conservation and preservation. The book illustrates how knowledge about images is intertwined with the methods that are used to store, retrieve and analyse those images and the information associated with them. Focusing on the implications of technology for processes and practices brings into view the permeable nature of boundaries between such disciplines as art history, media studies, museum studies and archiving. As such, this text will appeal to a broad academic audience, including art historians interested in the digital; media studies scholars; digital humanities scholars interested in expanding beyond textual scholarship; as well as new students in any of these fields.

Information retrieval --- visual culture --- Visual communication

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Visual communication --- Visual communication. --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Arts and Humanities --- Language & Linguistics

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Mass communications --- Semiotics --- Communicatie [Visuele ] --- Communication [Visual ] --- Communication visuelle --- Visual communication --- Visuele communicatie --- Visual communication. --- Pedagogiek en onderwijskunde --- --Visual communication. --- Pedagogiek en onderwijskunde --.

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Mass communications --- Semiotics --- Communicatie [Visuele ] --- Communication [Visual ] --- Communication visuelle --- Visual communication --- Visuele communicatie --- Communication --- -Visual communication --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication, Primitive --- Mass communication --- Sociology --- Technological innovations --- Visual communication. --- Technological innovations.

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Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impact of the theory has until now been restricted due to an almost exclusive focus on spoken face-to-face communication. 'Visual and Multimodal Communication' systematically demonstrates how RT can fulfill its promise to develop into an inclusive theory of communication. In this text, Charles Forceville refines and adapts RT's original claims to show its applicability to static visuals and multimodal discourses in popular culture genres. Using colourful examples, he explains how RT can be expanded and adapted to accommodate mass-communicative visual and visual-plus-verbal messages.

Visual communication. --- Relevance. --- Pertinence --- Relevancy --- Meaning (Philosophy) --- Meaning (Psychology) --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Visual communication --- Relevance --- E-books --- Mass communications