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Information user --- Digital libraries. --- Online library catalogs --- -Online information services --- 025 --- Electronic information services --- On-line information services --- Online services (Information services) --- Information services --- Catalogs, On-line --- Library online catalogs --- On-line catalogs (Libraries) --- Online catalogs --- Online public access catalogs (Libraries) --- OPACs (Libraries) --- Library catalogs --- Online information services --- Digital curation --- Digital media collections --- Digital media libraries --- Digital repositories --- Electronic libraries --- Electronic publication collections --- Electronic publication libraries --- Electronic text collections --- Repositories, Digital --- Virtual libraries --- Libraries --- Information storage and retrieval systems --- Web archives --- Remote access --- Conferences - Meetings

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Libraries --- Library science --- Digital libraries --- Electronic information resources --- Special collections --- 025:681.3 --- Bibliotheekautomatisering --- Conferences - Meetings --- 025:681.3 Bibliotheekautomatisering --- Librarianship --- Library economy --- Bibliography --- Documentation --- Information science --- Public institutions --- Librarians --- Digital information resources --- Digital resources (Information resources) --- Electronic information sources --- Electronic resources (Information resources) --- Information resources --- Digital curation --- Digital media collections --- Digital media libraries --- Digital repositories --- Electronic libraries --- Electronic publication collections --- Electronic publication libraries --- Electronic text collections --- Repositories, Digital --- Virtual libraries --- Information storage and retrieval systems --- Web archives --- Congresses --- Libraries - Germany - Congresses. --- Libraries - Germany - Special collections - Electronic information resources - Congresses. --- Library science - Germany - Congresses. --- Digital libraries - Germany - Congresses. --- Electronic information resources - Germany - Congresses.

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This essential guide to marketing libraries' e-resources shows librarians how to make sure their customers understand what is available to them online and allow them to use their e-resources fully. Marketing Your Library's Electronic Resources provides practical guidance on creating marketing programmes to allow librarians to get the word out about their e-resources. The book explains how libraries cannot just rely on discovery systems to make their customer aware of their e-resources and that the value of marketing means that the library knows its patrons well enough to say, "Out of all of these available resources, it's this one, this is the one you want." Readers will be shown how to develop, implement, and assess marketing plans, understand marketing terminology and and save time, effort and money while increasing the use of vital library resources and making customers happier and more successful. The book also contains sample marketing plans for examples of best practice. Readership: Anyone involved in promoting their libraries electronic resources and LIS students who need to understand the practice of library marketing.

Marketing --- Library management --- Electronic information resources --- Libraries --- Special collections --- Information électronique --- Gestion des documents --- Digital libraries. --- Collection development (Libraries) --- -AA / International- internationaal --- 020 --- 025 --- Digital information resources --- Digital resources (Information resources) --- Electronic information sources --- Electronic resources (Information resources) --- Information resources --- Collection building (Libraries) --- Library collection development --- Collection management (Libraries) --- Acquisitions (Libraries) --- Digital curation --- Digital media collections --- Digital media libraries --- Digital repositories --- Electronic libraries --- Electronic publication collections --- Electronic publication libraries --- Electronic text collections --- Repositories, Digital --- Virtual libraries --- Information storage and retrieval systems --- Web archives --- Marketing. --- Bibliotheekwezen: algemeenheden. --- Collection development --- Electronic information resources. --- Web archivesMarketing. --- Information électronique. --- Gestion des documents. --- Digital libraries --- Bibliotheekwezen: algemeenheden --- Electronic information resources - Marketing --- Libraries - Marketing --- Libraries - Special collections - Electronic information resources --- Libraries - United States - Marketing - Case studies --- -Marketing