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"Are you conducting business research for the first time and aren't sure where to begin? This book gives you everything you need to successfully complete your research project. From choosing a direction for your research and considering ethics to data collection and presenting your results, it offers straightforward guidance on every step of the research process. Covering topics such as social media research, group working and how to research your own organisation, it provides a thorough view of research for business and management students. The book: Enables you to visualise how each stage of research links to the next, and makes sure you don't miss a step with a handy 'Research Project Wheel' Empowers you to increase your employability and develop transferable skills, such as proposal writing and data analysis Provides student research examples that show common challenges you might face - and how to address them. Guiding you through working with and understanding both primary and secondary data, this book is the perfect companion for any undergraduate conducting a business and management research project"--
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Mathematical statistics --- Research --- Methodology --- Research - Methodology
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Psychology --- Research --- Methodology --- Methodology. --- Psychology - Research - Methodology
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Qualitative research --- Research --- Methodology --- Research - Methodology
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Linguistics --- Research --- Methodology --- Methodology. --- Linguistics - Research - Methodology
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This book provides a comprehensive overview of research methods in the behavioral sciences, focusing primarily on the conceptual issues inherent in conducting research. It covers topics that are often omitted from other texts, including measurement issues, correlational research, qualitative research, and integrative literature reviews. The book also includes discussions of diversity issues as they related to behavioral science research. New to this edition are chapter boxes that focus on applied issues related to each chapter topic. Throughout the book, readable examples and informative tables and figures are provided. The authors also take a contemporary approach to topics such as research ethics, replication research, and data collection (including internet research)
Psychology --- Research --- Methodology --- Psychology - Research - Methodology
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Marketing research - Methodology --- Market research --- Marketing research
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