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This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourselfEmphasis on creativity and

Library management --- Applied marketing --- Libraries --- Bibliothèques --- Marketing. --- Marketing --- 025 --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- Information storage and retrieval systems

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In this information age it is widely recognised that, in order to maintain relevance and to gain a competitive edge, libraries and other organisations in the business of information must continuously assess their roles, collections, services and perhaps most importantly, their business practices. Scenarios are a way of predicting and describing a future three to five years away while strongly engaging one's community in choosing the future which is preferable. The horizon in which assessments about future roles change is growing shorter and shorter. While it is almost clichéd to state that cha

025 --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- Library planning. --- Libraries --- Digital libraries --- Bibliothèques --- Bibliothèques virtuelles --- Technological innovations --- Planification --- Innovations --- Digital libraries. --- Planning

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Information science --- Sciences de l'information --- Research --- Methodology. --- Recherche --- Méthodologie --- 025 --- 610 Informatiecentra. Algemeen --- 031 --- informatievaardigheden --- onderzoeksmethoden --- research --- 300.6 --- Bibliotheekbeheer --- Informatie, documentatie ; algemeen --- Sociaal-wetenschappelijk onderzoek --- 025 Bibliotheekbeheer --- Méthodologie --- Communication --- Information literacy --- Library science --- Research&delete& --- Methodology

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Academic libraries --- 020 )* BIBLIOTHEEKWEZEN --- bibliotheekinrichting --- bibliotheekwezen --- kwaliteitszorg --- 025 --- 027.7 --- 027.7 Bibliotheken voor Hoger Onderwijs en universiteiten --- Bibliotheken voor Hoger Onderwijs en universiteiten --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- schoolbibliotheken --- Documentation and information --- Great Britain

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This book starts from the premise that the last decade has brought more changes for the academic research library than any ever previously known. The book provides an authoritative overview and analysis of the issues and challenges affecting academic research libraries from the closing years of the 20th century on wards. While the focus on this period of white water change is primarily British, with a number of case studies based on the transformative initiatives of the UKs Joint Information Systems Committee (JISC) and its seminal Electronic Libraries Programme (eLib), as well as on the Bodlei

Library automation --- Academic libraries --- Research libraries --- Bibliothèques universitaires --- Bibliothèques de recherche --- Digital libraries --- Libraries and the Internet --- Technological innovations --- 025 --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- Academic libraries. --- Research libraries. --- Libraries --- College libraries --- Libraries, University and college --- University libraries --- Libraries and colleges --- Public libraries --- Technological innovations. --- Services to colleges and universities --- Academic libraries - Technological innovations --- Research libraries - Technological innovations --- Sciences --- Technologie --- Bibliothèques spécialisées --- Bibliothèques