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Im ersten Teil des Buches werden einschlägige Internationalisierungstheorien vorgestellt. Neben traditionellen Konzepten der Internationalisierung (z.B. Produktlebenszyklusansatz von Vernon, Uppsala Modell und Porter's Diamant Ansatz) wird den moderneren Netzwerkansätzen (z.B. Systemansatz, New Venture bzw. Born Global und Entrepreneurkonzepte) besonderer Stellenwert eingeräumt. Im zweiten Teil werden Alternativen des internationalen Markteintritts (z.B. Exporte, Franchising, Joint Ventures, Auftragsproduktion und Direktinvestitionen) mit Bezug auf elementare Entscheidungsdeterminanten aus Sicht der Unternehmensführung, wie hierarchische Kontrolle, Marktnähe, Investitionsrisiko und dem Faktor Zeit, erläutert. Im empirischen Teil des Buches werden im Resultat einer Langzeituntersuchung Fallstudien asiatischer Firmen der Konsumentenelektronikindustrie, wie beispielsweise Samsung, Sony, Sharp, Matsushita (Panasonic), LG Electronics und TCL China, deren Organisationsstrukturen, Unternehmenskulturen, jeweilige Umsatz- und Gewinnentwicklung, sowie strategische Konzepte zur Marktdurchdringung in Europa erläutert. Ein Schwerpunkt bildet die Darstellung interner (z.B. diversifizierte Geschäftsfelder, vertikale Produktionstiefe) und externer Netzwerke (z.B. Joint Ventures, Zuliefer- und Abnehmercluster sowie Kapitalbeteiligungen) die aus Sicht des Autors wesentlich dazu beitragen, dass sich asiatische Unternehmen im Vergleich zu ihren europäischen Wettbewerbern der Fernsehgeräteindustrie (z.B. Grundig, Thomson oder Philips) in den letzten beiden Jahrzehnten wesentlich erfolgreicher am Markt positioniert haben. In diesem Zusammenhang werden Ziele, Erfolgsfaktoren sowie der strategische Einfluss der involvierten Partnerfirmen, einerseits in bilateralen japanischen Joint Ventures und andererseits, in europäisch - asiatischen Joint Ventures, über einen Zeitverlauf von mehreren Jahren untersucht. Das Buch liefert komplexe Hintergrundinformationen zur Entwicklung des europäischen Fernsehgerätemarktes. Im Ergebnis wird unter anderem nachgewiesen, dass Unternehmen mit den intensivsten Netzwerkaktivitäten auch gleichzeitig technologische Marktführer in ihrem Segment sind. Die Weiterentwicklung der Netzwerktheorie und die ausführlichen Fallstudien mit hohem Aktualitätsanspruch, der wichtigsten asiatischen Unternehmen der Konsumentenelektronikindustrie, prägen den besonderen Wert dieser Publikation. Auf der Basis der gewonnenen Erkenntnisse können darüber hinaus Chancen- und Risikopotentiale für andere europäische Branchen (z.B. Automobilbau) abgeleitet werden. Das in Englisch geschriebene Buch eignet sich hervorragend für Studierende international ausgerichteter Bachelor-, Master- und MBA Studiengänge und bietet vor dem Hintergrund eines globalisierten Wettbewerbs darüber hinaus relevante Industrieeinblicke für interessierte Entscheidungsträger aus Politik und Wirtschaft. The first part of the book introduces relevant theories of internationalization. In addition to traditional concepts of internationalization (e.g., the product life-cycle approach of Vernon, the Uppsala model, and Porter's diamond approach), particular attention is paid to the more modern network approaches of internationalization (e.g., systems, new venture/born global, and entrepreneur concepts). In the second part, alternatives for international market entry (e.g., exports, franchising, joint ventures, contract manufacturing, and foreign direct investments) are explained. These market entry modes are categorized according to decision determinants, such as hierarchical control, proximity to the market, risk of investment, and the factor of time, which are important from the point of view of the corporate management involved in international business. The empirical part of this publication, which is the result of a longitudional study, consists of case studies of Asian firms doing business in the consumer electronics industry. The cases of Samsung, Sony, Sharp, Matsushita (Panasonic), LG Electronics, and TCL China provide fundamental insights into the firms' organizational structures, corporate cultures, respective sales volume, and earnings performance as well as strategic concepts for their market penetration in Europe. A main emphasis is placed on an understanding of internal firm networks (e.g., diversified business fields and vertical production depth) and external firm networks (e.g., joint ventures, supplier and buyer clusters as well as mutual capital interests). From the author's view, these network grids fundamentally contribute to the fact that Asian firms have more successfully positioned themselves in the market within the last two decades compared to their European competitors in the television set industry (e.g. Grundig, Thomson, or Philips). The networking aims and success factors as well as the changing strategic influence over the years of the partner firms both in bilateral Japanese joint ventures and in European-Asian joint ventures are examined. The book provides complex background information about the development of the European television set market. The analysis demonstrates that firms holding the position of technological market leaders in their segment simultaneously indicate the most intensive network activities. The further development of the network theory and the detailed and up-to-date case studies of the most important Asian enterprises in the consumer electronics industry contribute to the value of this publication. Furthermore, on the basis of the knowledge gained from this study, chances and risk potentials can be derived for other European industries (e.g., automotive). The book, written in English, is suitable for internationally oriented bachelor's, master's and MBA programs. Additionally, against the background of worldwide competition, the publication at hand offers relevant industry insights for interested political and economic decision makers.

Management --- Business & Economics --- Industrial Management --- International business enterprises --- Household electronics industry --- Industrial organization --- Industries --- Consumer electronics industry --- Home electronics industry --- Business enterprises, International --- Corporations, International --- Global corporations --- International corporations --- MNEs (International business enterprises) --- Multinational corporations --- Multinational enterprises --- Transnational corporations --- Organization --- Industrial concentration --- Industrial management --- Industrial sociology --- Electronic industries --- Business enterprises --- Corporations --- Joint ventures --- E-books

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Cell phones and the Internet have been the recipients of in-depth research on their increased and rapid integration into everyday life and the innovative appropriations associated with them in many societies. The cell phone has attracted particular attention in its perceived abilities to both enhance and destruct social relationships. Our increased access to social media and to the cell phone has taken social networking to an unprecedented level. These communication technologies are revered by many as great, all-purpose, all-positive communication devices in spite of their flaws. They are over

Social media. --- Information technology --- Cell phones --- User-generated media --- Communication --- User-generated content --- Social aspects. --- Social media --- Social aspects --- E-books --- Information society. --- Cell phone systems. --- Mobile communication systems. --- Household electronics. --- Consumer electronics --- Home electronics --- Electronic apparatus and appliances --- Electronics --- Vehicles --- Vehicular communication systems --- Radio --- Wireless communication systems --- Cellular radio --- Cellular radiotelephone systems --- Cellular systems (Telecommunication) --- Cellular telephone systems --- Mobile telephony --- Wireless telephone systems (Cell phone) --- Mobile communication systems --- Telephone systems --- Sociology --- Information superhighway --- Communication systems

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This book introduces the concept of the wise home. Whilst smart homes focus on automation technologies, forcing users to deal with complex and incomprehensible control and programming procedures, the wise home is different. By going beyond intelligence (or smartness) the wise home puts technology in the background and supports explicit (enhanced user-experience) as well as implicit (artificial intelligence) interaction adequate to the end-user’s needs. The theoretical basis of the wise home is explored and examples for its application for future living are presented based on empirical studies and field work carried out by the author. Principles of HCI and the meaning of the home from differing scientific perspective are discussed and a research model (based on the concept of user experience (UX)) and iterations is introduced. This  has resulted in field deployment guides being produced through a systematic development process. The Future Home is Wise, not Smart will be essential reading to home system developers, designers and researchers, responsible for smart home deployment or Ambient Assisted Living (AAL) who will get insights on how to follow a novel approach in developing and adapting smart home systems to their users’ needs. Students with an interest in software design for pervasive systems will benefit by receiving information on how to develop and customise systems for the specific needs of living environments.

Computer Science --- Engineering & Applied Sciences --- Home automation. --- Household electronics. --- Consumer electronics --- Home electronics --- Dwellings --- Smart homes --- Automation --- Computer science. --- User interfaces (Computer systems). --- Application software. --- Community psychology. --- Environmental psychology. --- Computer Science. --- User Interfaces and Human Computer Interaction. --- Computer Appl. in Social and Behavioral Sciences. --- Community and Environmental Psychology. --- Electronic control --- Household electronics --- Intelligent buildings --- Electronic apparatus and appliances --- Electronics --- Social sciences --- Applied psychology. --- Data processing. --- Applied psychology --- Psychagogy --- Psychology, Practical --- Social psychotechnics --- Psychology --- Informatics --- Science --- Cognitive ergonomics --- Ecological psychology --- Ecopsychology --- Ecotherapy --- Environmental quality --- Environmental social sciences --- Human factors science --- Psychoeology --- Psychotherapy --- Ecological Systems Theory --- Psychology, Applied --- Social psychology --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- Computer software --- Interfaces, User (Computer systems) --- Human-machine systems --- Human-computer interaction --- Psychological aspects

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This book is a must read for all those interested in building successful global brands and for all those interested in China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand management. She reveals: - Who are Chinese branded companies? Where are they coming from, where are they heading for? What are their strengths and weaknesses regarding branding, marketing and going global? - How does an appropriate brand strategy look like, when Chinese branded companies enter developed markets in the US and Western Europe? What can they learn from successful brands from Japan and Korea? - How have Lenovo, Haier, TCL and Hisense entered the US and Western European markets so far? To what extend have they followed the recommended brand approach. What did they decide differently and why? Read the book and discover yourself.

Product management --- Household appliances industry --- Household electronics industry --- China --- Commerce --- Consumer electronics industry --- Home electronics industry --- Electronic industries --- House furnishings industry and trade --- Brand management --- Management, Product --- Marketing --- Management --- Cina --- Kinë --- Cathay --- Chinese National Government --- Chung-kuo kuo min cheng fu --- Republic of China (1912-1949) --- Kuo min cheng fu (China : 1912-1949) --- Chung-hua min kuo (1912-1949) --- Kina (China) --- National Government (1912-1949) --- China (Republic : 1912-1949) --- People's Republic of China --- Chinese People's Republic --- Chung-hua jen min kung ho kuo --- Central People's Government of Communist China --- Chung yang jen min cheng fu --- Chung-hua chung yang jen min kung ho kuo --- Central Government of the People's Republic of China --- Zhonghua Renmin Gongheguo --- Zhong hua ren min gong he guo --- Kitaĭskai︠a︡ Narodnai︠a︡ Respublika --- Činská lidová republika --- RRT --- Republik Rakjat Tiongkok --- KNR --- Kytaĭsʹka Narodna Respublika --- Jumhūriyat al-Ṣīn al-Shaʻbīyah --- RRC --- Kitaĭ --- Kínai Népköztársaság --- Chūka Jinmin Kyōwakoku --- Erets Sin --- Sin --- Sāthāranarat Prachāchon Čhīn --- P.R. China --- PR China --- Chung-kuo --- Zhongguo --- Zhonghuaminguo (1912-1949) --- Zhong guo --- Chine --- République Populaire de Chine --- República Popular China --- Catay --- VR China --- VRChina --- 中國 --- 中国 --- 中华人民共和国 --- Jhongguó --- Bu̇gu̇de Nayiramdaxu Dundadu Arad Ulus --- Bu̇gu̇de Nayiramdaqu Dumdadu Arad Ulus --- Bu̇gd Naĭramdakh Dundad Ard Uls --- Khi︠a︡tad --- Kitad --- Dumdadu Ulus --- Dumdad Uls --- Думдад Улс --- Kitajska --- China (Republic : 1949- ) --- Marketing. --- Entrepreneurship. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- PRC --- P.R.C. --- BNKhAU --- БНХАУ