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The mesmerizing potential of 1.3 billion customers has long constituted 'a magic market' for foreign entrepreneurs who once again are queuing to take advantage of China's fast-growing economy and rapidly changing society. Now, to counter a growing reliance on the markets of the world for exports, China's government too has turned to developing its own domestic markets by placing the expansion of domestic demand high on the nation's agenda. This book explores China's consumer revolution over the past three decades and shows a continuing cycle leading to excess supply and disappointing demand at the center of which lies exaggerated expectations of China's new consumers. Elisabeth Croll details the livelihoods and lifestyles of China's new and evolving social categories who, divided by wealth, location and generation, have both benefited from and been disadvantaged by the past two decades of reform and rapid economic growth. Given that consumption is about so much more than shopping and spending, this book focuses on the perceptions, priorities and concerns of China's new consumers which are an essential part of any contemporary narrative about China's domestic market. Documenting the social consequences of several decades of rapid economic growth and the new interest in 'all-round' social development, 'China's New Consumers 'will be of value to students, entrepreneurs and a wide variety of readers who are interested in social trends and concerns in China today.

Consumer behavior --- Consumers --- Consumption (Economics) --- Social change --- 331.032 --- 339.320 --- 339.325.0 --- CN / China - Chine --- S10/0585 --- 330.123.4 --- 338 (510) --- 366.1 --- Customers (Consumers) --- Shoppers --- Persons --- 330.123.4 Consumptiegoederen --- Consumptiegoederen --- Theorie van de onderconsumptie en van de overproductie --- Consumptie: algemeenheden. Wet van de vraag in verband met de consumptie. Consumptiebehoefte. Behoeftetheorie --- Levensstandaard en verbruikspeil (algemeenheden) --- China: Economics, industry and commerce--Marketing (including consumption) --- Economische situatie. Economische structuur van bepaalde landen en gebieden. Economische geografie. Economische productie. Economische producten. Economische diensten--China (Volksrepubliek) --- Consumentengedrag

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International economic relations --- Foreign trade. International trade --- China --- S10/0700 --- S10/0685 --- S10/0641 --- S10/0430 --- 338 <51> --- 338.22 <51> --- 338 <510> --- 338.24 <510> --- CN / China - Chine --- 331.32 --- 334.81 --- 339.113 --- 37 --- 382.50 --- economische politiek --- economische situatiebeschrijvingen --- handel, internationaal --- kapitaalmarkt, internationaal --- Volksrepubliek China --- 337.51 --- China: Economics, industry and commerce--International economic relations (incl. development aid and problems, WTO) --- China: Economics, industry and commerce--US-China economic relations --- China: Economics, industry and commerce--Foreign trade and economic relations: since 1989 --- China: Economics, industry and commerce--Investment --- Economische situatie. Economische structuur van bepaalde landen en gebieden. Economische geografie. Economische produktie.economische produkten. Economische diensten--China --- Economische organisatieleer. Economisch beleid. Economische politiek--China --- Economische situatie. Economische structuur van bepaalde landen en gebieden. Economische geografie. Economische produktie.economische produkten. Economische diensten--?<510> --- Instrumenten van de economische politiek. Economische orde. Economisch politieke maatregelen. Stabilisering. Stimuleringsmaatregelen. Regulering. Financiele steunmaatregelen--?<510> --- Structuur van de economie. --- Wereldhandelsorganisatie (WHO). Algemene overeenkomst voor handel en tarieven (GATT). --- Buitenlandse investeringen. --- Geografische economie. Monografieën van streken en landen. --- Internationale handelsbetrekkingen: algemeenheden. --- Economic policy --- -Foreign economic relations. --- 338.24 <510> Instrumenten van de economische politiek. Economische orde. Economisch politieke maatregelen. Stabilisering. Stimuleringsmaatregelen. Regulering. Financiele steunmaatregelen--?<510> --- 338 <510> Economische situatie. Economische structuur van bepaalde landen en gebieden. Economische geografie. Economische produktie.economische produkten. Economische diensten--?<510> --- 338.22 <51> Economische organisatieleer. Economisch beleid. Economische politiek--China --- 338 <51> Economische situatie. Economische structuur van bepaalde landen en gebieden. Economische geografie. Economische produktie.economische produkten. Economische diensten--China --- #gsdb8 --- Cina --- Kinë --- Cathay --- Chinese National Government --- Chung-kuo kuo min cheng fu --- Republic of China (1912-1949) --- Kuo min cheng fu (China : 1912-1949) --- Chung-hua min kuo (1912-1949) --- Kina (China) --- National Government (1912-1949) --- China (Republic : 1912-1949) --- People's Republic of China --- Chinese People's Republic --- Chung-hua jen min kung ho kuo --- Central People's Government of Communist China --- Chung yang jen min cheng fu --- Chung-hua chung yang jen min kung ho kuo --- Central Government of the People's Republic of China --- Zhonghua Renmin Gongheguo --- Zhong hua ren min gong he guo --- Kitaĭskai︠a︡ Narodnai︠a︡ Respublika --- Činská lidová republika --- RRT --- Republik Rakjat Tiongkok --- KNR --- Kytaĭsʹka Narodna Respublika --- Jumhūriyat al-Ṣīn al-Shaʻbīyah --- RRC --- Kitaĭ --- Kínai Népköztársaság --- Chūka Jinmin Kyōwakoku --- Erets Sin --- Sin --- Sāthāranarat Prachāchon Čhīn --- P.R. China --- PR China --- Chung-kuo --- Zhongguo --- Zhonghuaminguo (1912-1949) --- Zhong guo --- Chine --- République Populaire de Chine --- República Popular China --- Catay --- VR China --- VRChina --- 中國 --- 中国 --- 中华人民共和国 --- Jhongguó --- Bu̇gu̇de Nayiramdaxu Dundadu Arad Ulus --- Bu̇gu̇de Nayiramdaqu Dumdadu Arad Ulus --- Bu̇gd Naĭramdakh Dundad Ard Uls --- Khi︠a︡tad --- Kitad --- Dumdadu Ulus --- Dumdad Uls --- Думдад Улс --- Kitajska --- Structuur van de economie --- Wereldhandelsorganisatie (WHO). Algemene overeenkomst voor handel en tarieven (GATT) --- Buitenlandse investeringen --- Geografische economie. Monografieën van streken en landen --- Internationale handelsbetrekkingen: algemeenheden --- Foreign economic relations.