Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and understand how luxury management operates in the new age of marketing. Through a range of empirical and theoretical contributions, this book offers clear insights on relationship marketing and luxury management. It examines the growth of luxury, marketing strategies for luxury brands, advertising and communication of luxury brands, AI and disruptive technology in luxury marketing, and sustainability and pro-environmental luxury. All the chapters close with practical summaries and recommendations for businesses practice. This book is a useful reference for scholars and postgraduate researchers across luxury management and marketing, including those interested in international marketing, social media marketing, fashion management, as well as innovation management and sustainability"--

Luxury goods industry --- Retail trade --- Management. --- Industries

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today.

Luxury goods industry --- Brand name products. --- Management.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Clothing trade --- Luxury goods industry. --- International business enterprises --- Management. --- Industries

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Product strategy --- Luxuries --- Luxury goods industry --- Product management --- Marketing --- Luxury goods industry. --- Product management. --- Marketing. --- Luxuries - Marketing

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

"Made in Italy holds a highly significant position in the global luxury market, as an economic, cultural and social phenomenon and textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualised as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book - through an analysis of diverse cases - answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability. The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage and tradition to major forces of change and innovative, entrepreneurial adaptations in the twenty-first century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage. This unique collection will be of interest for academics, scholars and upper-level students across the fields of luxury management and marketing, brand management, consumer behaviour as well as sustainability"--

Luxuries --- Luxury goods industry --- Consumption (Economics) --- Marketing. --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Industries --- Luxury goods --- Luxury services --- Commercial products