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Kritische analyse van feiten en mythen in de hedendaagse reclamebranche.

reclame --- commercials [oral or performed works] --- Advertising. Public relations --- reclameboodschappen --- Advertising --- Publicité --- 659 --- 659.1 --- 658.81.5 --- #gsdbS --- media --- #A0109A --- 693 Handelsreclame --- Reclame ; opvattingen ; misvattingen ; technieken --- Reclamebureaus ; media ; marketing ; copywriters --- 659.1.01 --- Bruno Vanspauwen --- België --- reclamebureaus --- reclamevormgeving --- 766.01 --- BE / Belgium - België - Belgique --- 380.53 --- 650 --- 659.1 Publicity. Advertising --- Publicity. Advertising --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- Reclame - Public relations. --- Publicité - Relations publiques. --- Advertising. Public relations. --- 659 Reclame - Public relations. --- 659 Publicité - Relations publiques. --- 659 Advertising. Public relations. --- Reclame. Advertising. Merchandising --- Reclamemethoden en -methodieken --- Analyse van de markten en verkooppolitiek. Handelsvooruitzichten. Marketing --- Reclame - Public relations --- Theorieën en grondbeginselen. Management --- Reclame --- Praktijk --- Reclame-praktijk --- 360 --- marketing --- pers en communicatie --- presse et communication --- 766.31.01 --- Grafische industrie en ontwerp ; beeld ; reclame ; theorie, filosofie, esthetica