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Les outils et les techniques pour construire une histoire autour d'un produit (aussi bien une marque qu'un homme politique). Avec de nombreux exemples de sagas.

Storytelling --- Communication in politics --- Communication in marketing --- Art de conter --- Communication politique --- Communication en marketing --- Information (gestion) Informatie (management) --- Communication interne Interne communicatie --- Communication externe Externe communicatie --- Communication dans les organisations --- Média --- --Politique --- --Storytelling --- --Information (gestion) Informatie (management) --- Politique

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Presse associative --- Guides, manuels, etc. --- Information (gestion) Informatie (management) --- Journaliste Journalist(e) --- Presse Pers --- Droits d'auteur Auteursrechten

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Primary groups --- Mass communications --- Communicatie --- Communication --- Communication [Primitive ] --- Communication humaine --- Mass communication --- 316.77 --- Communication Communicatie --- Communication de masse Massacommunicatie --- Information (gestion) Informatie (management) --- Systémique Systematiek --- Communication. --- Communicatie.

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Knowledge management --- Gestion des connaissances --- Gestion des connaissances Kennisbeheer --- Information (gestion) Informatie (management) --- Gestion des compétences Competentiemanagement --- Transmission des connaissances Transfer of learning

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Knowledge management. --- Gestion des connaissances --- Gestion des connaissances Kennisbeheer --- Information (gestion) Informatie (management) --- Leadership Leadership --- Knowledge management --- Management of knowledge assets --- Management --- Information technology --- Intellectual capital --- Organizational learning