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Mass media --- Mass media and publicity --- Médias --- Médias et publicité --- Economic aspects --- Aspect économique --- Médias --- Médias et publicité --- Aspect économique --- Publicité --- Dans les médias

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Pictures --- Television advertising --- Commercial art --- Visual communication --- Illustrations, images, etc --- Publicité télévisée --- Art publicitaire --- Communication visuelle --- Case studies --- Cas, études de --- Publicity --- Mass media and publicity --- Mass media and publicity. --- Publicity. --- #KVHA:Economie --- #KVHA:Reclame --- Publicité télévisée --- Cas, études de --- Advertising --- Propaganda --- Public relations --- Publicity and mass media

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Advertising media planning --- Mass media and publicity --- Advertising, Newspaper --- Internet advertising --- Advertising campaigns --- Plans médias --- Médias et publicité --- Publicité dans les journaux --- Publicite sur internet --- Campagnes publicitaires

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Depuis la parution de cet ouvrage en 2006, Internet a continué de bouleverser radicalement le monde de la publicité. Pour se démarquer dans le domaine, il est impératif de savoir exploiter toutes les possibilités qu’offrent la presse écrite, les médias audiovisuels traditionnels et, véhicule désormais incontournable, le Web. Susciter la rencontre entre un produit et son public est un métier autant qu’un art. Mais comment s’y retrouver dans ce paysage complexe et changeant ? Experts reconnus de la publicité et des communications, les auteurs apportent des réponses claires et actuelles à toutes les questions que l’on doit se poser en matière de placement média. Cette nouvelle édition a été entièrement revue pour rendre compte des derniers développements et anticiper les évolutions les plus prometteuses pour l’élaboration de stratégies publicitaires.

Advertising media planning. --- Mass media and publicity. --- Advertising, Newspaper. --- Newspaper advertising --- Publicity and mass media --- Advertising media, Choice of --- Advertising media selection --- Media planning in advertising --- Newspapers --- Publicity --- Plans médias. --- Médias et publicité. --- Publicité dans les journaux. --- Publicité sur Internet. --- Campagnes publicitaires. --- Internet advertising. --- Advertising campaigns. --- Campaigns, Advertising --- Market surveys --- Advertising --- Electronic commerce --- marketing --- médias --- communications --- publicité --- campagnes publicitaires --- internet --- gestion

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A free ebook version of this title is available through Luminos, University of California Press's Open Access publishing program. Visit www.luminosoa.org to learn more. In the post-World War I American climate of isolationism, nativism, democratic expansion of civic rights, and consumerism, Italian-born star Rodolfo Valentino and Italy's dictator Benito Mussolini became surprising paragons of authoritarian male power and mass appeal. Drawing on extensive archival research in the United States and Italy, Giorgio Bertellini's work shows how their popularity, both political and erotic, largely depended on the efforts of public opinion managers, including publicists, journalists, and even ambassadors. Beyond the democratic celebrations of the Jazz Age, the promotion of their charismatic masculinity through spectacle and press coverage inaugurated the now-familiar convergence of popular celebrity and political authority. This is the first volume in the new Cinema Cultures in Contact series, coedited by Giorgio Bertellini, Richard Abel, and Matthew Solomon. This book is freely available in an open access edition thanks to TOME (Toward an Open Monograph Ecosystem)-a collaboration of the Association of American Universities, the Association of University Presses, and the Association of Research Libraries. Learn more at the TOME website, available at: openmonographs.org.

Publicity --- Mass media and publicity. --- Communication in politics. --- Celebrities in mass media. --- Motion picture industry --- History --- Valentino, Rudolph, --- Mussolini, Benito, --- Mass media --- Political communication --- Political science --- Publicity and mass media --- Advertising --- Propaganda --- Public relations --- Mousolini, Benito, --- Mo-so-li-ni, --- Duce, --- מוסוליני, ביניטו, --- موسوليني، بنيتو، --- Valentino, Rodolfo, --- Guglielmi, Rodolfo Pietro Filiberto, --- ヴアレンチノルドルフ, --- Rudolph, --- Signor Rudolph, --- Rodolfo, --- PERFORMING ARTS / Film & Video / History & Criticism. --- ambassadors. --- america. --- american climate. --- authoritarian. --- benito mussolini. --- charismatic masculinity. --- consumerism. --- democratic celebrations. --- democratic expansion of civil rights. --- dictator. --- isolationism. --- italian born star. --- italy. --- jazz age. --- journalists. --- male power. --- nativism. --- political popularity. --- post world war 1. --- public opinion. --- publicists. --- rodolfo valentino. --- united states. --- Mussolini, Benito Amilcare Andrea,