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Les technologies numériques sont porteuses à la fois de grandes inquiétudes et de grands espoirs. Et le domaine de la vie psychique n'échappe pas à cette ambivalence. Les réseaux sociaux sont accusés de rendre bête et les jeux vidéo d'inciter les jeunes à oublier l'ensemble de leur réalité quotidienne. Quant aux robots, ils sont aujourd'hui surtout perçus comme des menaces pour l'emploi, voire pour les libertés. Mais parallèlement à ces inquiétudes, des psychologues et des psychiatres de plus en plus nombreux voient dans ces nouveaux objets l'opportunité de créer des médiations nouvelles. Dans cet ouvrage, les meilleurs experts français en médiations numériques, et quelques pionniers des médiations robotiques, exposent, dans un langage clair et précis, leurs pratiques et leurs résultats. Avec Serge Tisseron, Frédéric Tordo, O. Duris. T. Chaltiel, R. Gaboriau, S. Sakka, L. Sarfaty, B.Virole, A. Barreau, M. Legrand, C. Liège, S. Navarro, G. Parchantour, J. Picard, E. Redois.

Social media.

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Is it possible to disseminate science through social networks? Facebook was created to share thoughts, ideas, sensations and anything mild and fleeting; certainly not for the dissemination of scientific and academic knowledge. On the contrary... by combining the obligatory conciseness of a post, the taste for fantasy at the service of the dissemination of scientific knowledge, and the socialization of such a widespread means of communication, there is a metamorphosis turning the irreversible, ineffable volatility of a social network into the lapidary and realistic fixity of this book of digital cameos, dedicated to many aspects of chemistry, a science which is so inextricably enveloped in our daily life. A “chemical” Rector disguises himself as Alice and ventures into a land, the Facebook land, where the wonders coming from imaginative journeys in matter, in its laws and in its imponderable enigmatic nature, take shape.

Social media.

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"Digital media have become deeply immersed in our lives, heightening both hopes and fears of their affordances. While the internet, mobile phones, and social media offer their users many options, they also engender concerns about their manipulations and intrusions. Emotions Online explores the visions that shape responses to media and the emotional regimes that govern people's engagements with them. This book critically examines evidence on the role of digital media in emotional life. Offering a sociological perspective, and using ideas from science and technology studies and media studies, it explores: . The dimensions and operations of the online emotional economy . Growing concerns about online harms and abuse, especially to children . 'Deep-fakes' and other forms of image-based abuse . The role of hope in shaping online behaviours . 'Digital wellbeing' and its market . COVID-19's impacts on perceptions of digital media and Big Tech . Growing challenges to centralised control of the internet, and the implications for future emotional life The book breaks new ground in the sociological study of digital media and the emotions. It reveals the dynamics of online emotional regimes showing how deceptive designs and algorithm-driven technologies serve to attract and engage users. As it argues, digital media rely on the emotional labours of many people, including social media influencers and content moderators who make the internet seem smart. The book provides an invaluable overview of the evidence and debates on the role of digital media in emotional life and guidance for future research, policy, and action"--

Social media --- Emotions --- Social media. --- Social aspects.

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Alexandra Simtion untersucht, wie Unternehmen in bestimmten Situationen mit Stakeholdern kommunizieren. Am Beispiel von BtB-Messen als ausgewählte Situation werden drei Strategien der Kundenansprache identifiziert, die designorientierte Unternehmen in Baden-Württemberg anwenden: eine Informations-, eine Erklärungs- und eine Unterhaltungsstrategie. Die Autorin zeigt auf, dass Unternehmen immer dann kommunizieren, wenn ein Anlass – eine Krise, eine Veränderung, ein anstehendes Event – dies erforderlich macht. Das entwickelte Modell ermöglicht Unternehmen, situativ zu kommunizieren, indem sie ihre Strategie an unterschiedliche Anlässe und an die jeweiligen Erwartungen der Stakeholder anpassen. Der Inhalt Neue Perspektiven der Unternehmenskommunikation Stakeholder-Orientierung im Unternehmen Stakeholder-Interaktion als Kommunikationsmanagement Stakeholder-Ansprache als situative Kommunikation Ansprache von BtB-Kunden auf Messen Die Zielgruppen Dozierende und Studierende des Kommunikationsmanagement, der Public Relations, Journalistik, der allgemeinen Kommunikationswissenschaft und des Marketings PR- und Marketing-Verantwortliche in Unternehmen, Agenturen und Institutionen, Kommunikatoren in designorientierten Organisationen Die Autorin Alexandra Simtion lehrt und forscht in den Bereichen Public Relations und Journalistik an der Universität Hohenheim.

Communication. --- Social media. --- Communication Studies. --- Social Media.

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Social media --- Authorship.