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This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful. .
Business. --- Leadership. --- Organization. --- Planning. --- Business and Management. --- Business Strategy/Leadership. --- Crisis management. --- Organizational effectiveness. --- Management --- Organization --- Crises --- Management of crises --- Problem solving --- Conflict management --- Ability --- Command of troops --- Followership --- Organisation --- Creation (Literary, artistic, etc.) --- Executive ability
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This book explores how and why an event is a precursor to the emergence of a crisis and how a given crisis affects an organization and its stakeholders. Using existing systems theory blended with innovative use of wave, epidemiological, immunological and psycho-social theories, the author discusses ways to understand the effects of different types of crises while showing how to document and/or quantitatively measure those effects. The book offers new models illustrating how events trigger crises and how they subsequently morph into catastrophes and disasters. Using theories and tools tested in organizational settings to identify contributors to a traumatic event, this book makes a valuable contribution to organizational and crisis management literature.
Crisis management. --- Organizational sociology. --- Public relations. --- Crises --- Management of crises --- Management --- Problem solving --- Conflict management --- Organization. --- Planning. --- Management. --- Corporate Communication/Public Relations. --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Administration --- Industrial relations --- Organization --- Creation (Literary, artistic, etc.) --- Executive ability --- Organisation --- Public relations
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Health services administration. --- Health administration --- Health care administration --- Health care management --- Health sciences administration --- Health services management --- Medical care --- Health planning --- Public health administration --- Administration --- Management
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