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This book is an introduction to the subjects of linked data, open data and open linked data, and to their specific relevance for libraries. It illustrates these concepts through detailed descriptions of actual data projects. The volume will be useful to individuals involved in library practice and those in library management who have not yet become familiarized with these important contemporary fields.

Linked data --- RDF (Document markup language) --- 025 --- Bibliotheekbeheer --- 025 Bibliotheekbeheer --- Linked data. --- Internet. --- Libraries. --- hyperlinks.

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025 --- Libraries --- -Branding (Marketing) --- 659.1902 --- Brand name products --- Marketing --- Advertising --- Documentation --- Public institutions --- Librarians --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- Branding (Marketing) --- Bibliothèques --- Stratégie de marque --- Marketing. --- Library communication systems

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The marketing of library services is an essential agenda item for almost all kinds of libraries all over the world. In this volume 47 experts from 20 countries address the issue through 40 articles. The bundling of dozens of contributions from a truly international group of librarians, presented in this book, provides a broad spectrum on the topic. This book will thus prove immensely useful, helping both working librarians and future librarians to understand vital issues relating to the marketing of library and information services at the local, national and international level.

Libraries --- Information services --- Bibliothèques --- Services d'information --- Marketing. --- Public relations. --- Marketing --- Relations publiques --- 025 --- Bibliotheekbeheer --- Information services. --- Libraries. --- Social Sciences --- Library & Information Science --- Bibliothek. --- Bibliothek --- Informationsmarkt --- Nonprofit-Marketing --- Welt --- Internationaler Vergleich --- Aufsatzsammlung --- 025 Bibliotheekbeheer --- Nonprofit-Marketing. --- Welt. --- Aufsatzsammlung. --- Bibliothèques --- Public relations --- Management. --- Outil d'information

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Die Beiträge dieses Bandes wurden auf der Konferenz "Library Management und Marketing in a Multicultural World" vorgestellt, die am 16. / 17. August 2006 unter der Schirmherrschaft der Sektion Marketing and Management der International Federation of Library Associations (IFLA) in Schanghai stattfand. Der Band spricht einige der weltweit neuesten Entwicklungen im Bibliotheksmarketing und Bibliotheksmanagement an, die die Befriedigung lokaler Bedürfnisse in einer globalen Informationsgesellschaft als Herausforderung begreifen. Die Autoren nutzten unterschiedliche Herangehensweisen, um sowohl Trends, Chancen und Bedürfnisse zu identifizieren als auch die Effektivität und die Situation in Ländern wie Australien, Belgien, China, Dänemark, Griechenland, Indien, Pakistan, Spanien, den Vereinigten Staaten von Amerika und in anderen Teilen der Welt einzuschätzen. Einige Autoren beschreiben erfolgreiche Programme, die entworfen wurden, um Bibliotheken innerhalb einer Gesellschaftsgruppe, einer Nation oder einer akademischen Gemeinschaft zu fördern. Andere berichten über Trends und Veränderungen, die innerhalb der Nutzergemeinschaft stattfinden, und präsentieren Fallbeispiele von Reaktionen der Bibliotheken, diesen Herausforderungen und Chancen durch gezieltes Marketing und Management zu begegnen. The papers collected in this volume were presented at the conference entitled "Library Management and Marketing in a Multicultural World" in Shanghai, China from August 16-17, 2006, held under the auspices of the Marketing and Management Section of the International Federation of Library Associations (IFLA). This book addresses some of the latest developments in the marketing and management of libraries worldwide, recognizing the challenges to meet local needs in a global, information society. The authors used different approaches to identify trends, opportunities and needs as well as effectiveness and assessment in countries ranging from Australia, Belgium, China, Denmark, Greece, India, Pakistan, Spain, the United States and elsewhere throughout the world. Several authors describe successful programs designed to promote libraries within a community, nation, or academic community. Others report on trends and changes taking place within the user community and present case studies on the response of libraries to meet challenges and opportunities - through marketing and management.

Library administration --- Libraries --- Marketing --- libraries --- Information science --- Gestion --- management --- Social participation --- Social values --- Cultural values --- Library management --- 025 --- 002 --- 02 --- BPB0706 --- 02 Bibliotheekwezen --- Bibliotheekwezen --- 002 Informatieverzorging i. v. m. documentatie --- Informatieverzorging i. v. m. documentatie --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- Conferences - Meetings --- Bibliothèques --- Congresses --- Congresses. --- Administration --- Congrès --- Documentation --- Public institutions --- Librarians --- management. --- Library administration - Congresses --- Libraries - Marketing - Congresses --- Sciences de l'information

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Law --- Documentation and information --- Legislative libraries --- Législation --- legislation --- Information retrieval --- information systems --- Great Britain --- Bibliothèques législatives --- Handbooks, manuals, etc. --- Guides, manuels, etc. --- legislation. --- BPB1106 --- 025 --- 611 Bibliotheken --- Bibliothèque --- 025 Bibliotheekbeheer --- Bibliotheekbeheer --- Parliamentary libraries --- Government libraries --- kirjasto --- könyvtár --- bibliotēka --- librerija --- biblioteka --- βιβλιοθήκη --- Bibliothek --- raamatukogu --- library --- bibliotheek --- knižnica --- knihovna --- bibliotekë --- bibliotek --- bibliotecă --- knjižnica --- библиотека --- biblioteca --- studovna --- Bücherei --- hemeroteca --- čítárna --- читална --- leabharlann --- Bibliothèque --- Bibliothèques gouvernementales