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Book
Methods in consumer research.
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ISBN: 0081017448 008101743X 9780081017449 9780081017432 Year: 2018 Publisher: Duxford, United Kingdom

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Periodical
Monographs of the Journal of consumer research.
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ISSN: 23728574 Year: 2001 Publisher: Chicago, IL : University of Chicago Press,

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MJCR is devoted to publishing major works that generate authoritative new findings about consumer research based on large-scale empirical studies or conceptual integration and model development. In contrast to journals, which serve as conduits for research on more narrow topics, MJCR is designed for larger and more substantial works of the highest quality. MJCR is not intended as an outlet for articles that happen to exceed the typical page limits of journals such as the Journal of Consumer Research. The primary criterion for publication is not length; the most important criterion is that the manuscript contribute a new or better-integrated perspective on a significant issue of controversy in consumer behavior.


Periodical
Consumer behavior review.
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ISSN: 25267884 Year: 2017 Publisher: Pernambuco (Brazil) : Universidade Federal de Pernambuco,


Book
Social media intelligence
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ISBN: 1107596521 1139381334 1107702828 1107031206 1108708021 Year: 2014 Publisher: Cambridge : Cambridge University Press,

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In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence.


Book
Alcoholic beverages : sensory evaluation and consumer research
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ISBN: 085709517X 9780857095176 9780857090515 0857090518 Year: 2012 Publisher: Philadelphia, Pa. : Woodhead Pub.,

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Sensory evaluation methods are extensively used in the wine, beer and distilled spirits industries for product development and quality control, while consumer research methods also offer useful insights as the product is being developed. This book introduces sensory evaluation and consumer research methods and provides a detailed analysis of their applications to a variety of different alcoholic beverages.Chapters in part one look at the principles of sensory evaluation and how these can be applied to alcoholic beverages, covering topics such as shelf life evaluation and gas chromatogr


Periodical
Kulutustutkimus.Nyt
ISSN: 17972345 17971985 Year: 2007 Publisher: [Finland] : Kulutustutkimuksen seura ry.

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Book
Consumer Psychology: A Study Guide to Qualitative Research Methods
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ISBN: 3847408917 9783847408918 3847407724 9783847407720 Year: 2016 Publisher: Leverkusen Verlag Barbara Budrich

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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.


Book
Handbook of Consumer Finance Research
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ISBN: 1281180017 0387757333 1441926046 9786611180010 0387757341 Year: 2008 Publisher: New York, NY : Springer New York : Imprint: Springer,

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Debt consolidation…pension givebacks…Social Security under siege…bankruptcies and foreclosures…Americans’ financial lives are fraught with issues, challenges, and potential threats, in record numbers. The Handbook of Consumer Finance Research surveys the social aspects of consumer behavior, offering latest data and original research on current consumer needs as well as identifying emerging areas of research. This accessible volume (which can be read without advanced training in the field) starts with current concepts of risk tolerance, consumer socialization, and financial well-being, and moves on to salient data on specific settings and populations, including: Healthcare spending and retirement savings. Online shopping and e-banking. Family finances: marriage, parent/child communications, student spending. Financial concerns of special groups: minorities, seniors, the poor. Management issues of business-owning families. Consumer protection in fair lending. Given the current climate of rising debt and negative savings, the Handbook is timely and instructive reading for educators, researchers, and policymakers who wish to develop or evaluate financial education programs, design research initiatives, and understand better how to help families with the economic problems of our times. It can also serve as a graduate text in economics, finance, consumer science, business, and family studies.


Book
Using information to develop a culture of customer centricity : customer centricity, analytics, and information utilization
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ISBN: 0124115136 0124105432 1306167906 9780124115132 9781306167901 9780124105430 Year: 2013 Publisher: Waltham, MA : Morgan Kaufmann, an imprint of Elsevier,

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Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.


Book
Handbook of Consumer Finance Research
Author:
ISBN: 3319288857 3319288873 Year: 2016 Publisher: Cham : Springer International Publishing : Imprint: Springer,

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This Second Edition of the authoritative resource summarizes the state of consumer finance research across disciplines for expert findings on—and strategies for enhancing—consumers’ economic health. New and revised chapters offer current research insights into familiar concepts (retirement saving, bankruptcy, marriage and finance) as well as the latest findings in emerging areas, including healthcare costs, online shopping, financial therapy, and the neuroscience behind buyer behavior. The expanded coverage also reviews economic challenges of diverse populations such as ethnic groups, youth, older adults, and entrepreneurs, reflecting the ubiquity of monetary issues and concerns. Underlying all chapters is the increasing importance of financial literacy training and other large-scale interventions in an era of economic transition. Among the topics covered: Consumer financial capability and well-being. Advancing financial literacy education using a framework for evaluation. Financial coaching: defining an emerging field. Consumer finance of low-income families. Financial parenting: promoting financial self-reliance of young consumers. Financial sustainability and personal finance education. Accessibly written for researchers and practitioners, this Second Edition of the Handbook of Consumer Finance Research will interest professionals involved in improving consumers’ fiscal competence. It also makes a worthwhile text for graduate and advanced undergraduate courses in economics, family and consumer studies, and related fields. .

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