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Consumers --- Consumer behavior. --- Research. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Consumer research
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MJCR is devoted to publishing major works that generate authoritative new findings about consumer research based on large-scale empirical studies or conceptual integration and model development. In contrast to journals, which serve as conduits for research on more narrow topics, MJCR is designed for larger and more substantial works of the highest quality. MJCR is not intended as an outlet for articles that happen to exceed the typical page limits of journals such as the Journal of Consumer Research. The primary criterion for publication is not length; the most important criterion is that the manuscript contribute a new or better-integrated perspective on a significant issue of controversy in consumer behavior.
Consumer behavior --- Consumers --- Consumer behavior. --- Research. --- JEX3 --- Consumer research --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Marketing & Sales
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consumer behavior --- consumer research --- consumer psychology --- customer behavior --- collaborative consumption --- Consumer behavior --- Consumer behavior. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys
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In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence.
Consumers --- Social media. --- Marketing --- Internet marketing --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- User-generated media --- Communication --- User-generated content --- Consumer research --- Research. --- Social aspects.
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Sensory evaluation methods are extensively used in the wine, beer and distilled spirits industries for product development and quality control, while consumer research methods also offer useful insights as the product is being developed. This book introduces sensory evaluation and consumer research methods and provides a detailed analysis of their applications to a variety of different alcoholic beverages.Chapters in part one look at the principles of sensory evaluation and how these can be applied to alcoholic beverages, covering topics such as shelf life evaluation and gas chromatogr
Alcoholic beverages --- Consumers --- Research. --- Consumer research --- Intoxicants --- Alcohol --- Beverages --- 663.52 --- 663.52 Alcohol production processes generally. Alcohol distilleries, refineries --- Alcohol production processes generally. Alcohol distilleries, refineries --- Research
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consumer research --- economy --- markets --- everyday life --- household economy --- consumer behaviour --- Consumer behavior --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Consumer behavior.
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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.
Social psychology. --- Consumers --- Consumer research --- Mass psychology --- Psychology, Social --- Human ecology --- Psychology --- Social groups --- Sociology --- Psychology. --- Research. --- Consumer behavior --- Customers (Consumers) --- Shoppers --- Persons --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Research&delete& --- Methodology --- Psychology&delete& --- E-books --- consumer research --- ethnography --- qualitative research --- Research
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Debt consolidation…pension givebacks…Social Security under siege…bankruptcies and foreclosures…Americans’ financial lives are fraught with issues, challenges, and potential threats, in record numbers. The Handbook of Consumer Finance Research surveys the social aspects of consumer behavior, offering latest data and original research on current consumer needs as well as identifying emerging areas of research. This accessible volume (which can be read without advanced training in the field) starts with current concepts of risk tolerance, consumer socialization, and financial well-being, and moves on to salient data on specific settings and populations, including: Healthcare spending and retirement savings. Online shopping and e-banking. Family finances: marriage, parent/child communications, student spending. Financial concerns of special groups: minorities, seniors, the poor. Management issues of business-owning families. Consumer protection in fair lending. Given the current climate of rising debt and negative savings, the Handbook is timely and instructive reading for educators, researchers, and policymakers who wish to develop or evaluate financial education programs, design research initiatives, and understand better how to help families with the economic problems of our times. It can also serve as a graduate text in economics, finance, consumer science, business, and family studies.
Consumers --- Consumer behavior. --- Finance, Personal. --- Research. --- Finance, Personal --- Financial management, Personal --- Financial planning, Personal --- Personal finance --- Personal financial management --- Personal financial planning --- Finance --- Financial literacy --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Consumer research --- Planning --- Psychology, clinical. --- Clinical Psychology. --- Sociology, general. --- Clinical psychology. --- Psychiatry --- Psychology, Applied --- Psychological tests --- Sociology. --- Social theory --- Social sciences
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Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
Business planning. --- Consumers' preferences. --- Customer relations. --- Customer relations --- Customer services --- Commerce --- Business & Economics --- Marketing & Sales --- Consumers --- Research. --- Consumer research --- Business enterprises --- Business plans --- Corporate planning --- Corporate strategy --- Corporations --- Strategy, Corporate --- Planning --- Strategic planning --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Customer services.
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This Second Edition of the authoritative resource summarizes the state of consumer finance research across disciplines for expert findings on—and strategies for enhancing—consumers’ economic health. New and revised chapters offer current research insights into familiar concepts (retirement saving, bankruptcy, marriage and finance) as well as the latest findings in emerging areas, including healthcare costs, online shopping, financial therapy, and the neuroscience behind buyer behavior. The expanded coverage also reviews economic challenges of diverse populations such as ethnic groups, youth, older adults, and entrepreneurs, reflecting the ubiquity of monetary issues and concerns. Underlying all chapters is the increasing importance of financial literacy training and other large-scale interventions in an era of economic transition. Among the topics covered: Consumer financial capability and well-being. Advancing financial literacy education using a framework for evaluation. Financial coaching: defining an emerging field. Consumer finance of low-income families. Financial parenting: promoting financial self-reliance of young consumers. Financial sustainability and personal finance education. Accessibly written for researchers and practitioners, this Second Edition of the Handbook of Consumer Finance Research will interest professionals involved in improving consumers’ fiscal competence. It also makes a worthwhile text for graduate and advanced undergraduate courses in economics, family and consumer studies, and related fields. .
Psychology. --- Social policy. --- Families. --- Families --- Experiential research. --- Psychology Research. --- Family. --- Social Policy. --- Social aspects. --- Family --- Family life --- Family relationships --- Family structure --- Relationships, Family --- Structure, Family --- National planning --- State planning --- Behavioral sciences --- Mental philosophy --- Mind --- Science, Mental --- Social aspects --- Social conditions --- Psychic research. --- Economic policy --- Family policy --- Social history --- Consumers --- Research. --- Consumer research --- Families—Social aspects. --- Social institutions --- Birth order --- Domestic relations --- Home --- Households --- Kinship --- Marriage --- Matriarchy --- Parenthood --- Patriarchy --- Research
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