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Entrepreneur déboussolé par les nouveaux moyens de communication ? Ce guide pratique vous offre des conseils pour maîtriser les médias sociauxTwitter, Facebook, LinkedIn et Foursquare, entre autres médias sociaux, sont de plus en plus présents dans nos vies. Y compris dans la sphère professionnelle.Pour un entrepreneur indépendant, il n'est pas toujours facile de savoir comment se servir de ces nouveaux moyens de communication. Ce livre apporte une réponse adéquate. Il s'agit d'un guide fondé sur une expérience de terrain et rédigé par un entrepreneur indépendant. Pas de théories complexes, m

Facebook (Electronic resource)

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"Facebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after-10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight"--

Internet advertising. --- Facebook (Electronic resource)

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The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing mar

Internet marketing. --- Social networks --- Computer network resources. --- Facebook (Electronic resource) --- Facebook (Firm)

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This book presents a Facebook study on members of the Cusp Generation, or those born before the “great digital divide” of 1995. This delineation allows for a discussion on the possible socio-cultural implications of Facebook use for people of all ages. Members of the Cusp Generation are in a unique position as “part digital natives” to easily acquire and use new media technologies, while being more critically aware of the personal, social, and cultural effects that may arise from them thanks to having some memory of the pre-digital era. Drawing on identity theories rooted in critical theory and cultural studies, the author shows that there are potential constrictions on people’s agency in their Facebook use caused by consumer discourse, Facebook’s hyperreal nature and structure, psychological predispositions, and the potential for avatar attachment. In raising concerns over the impacts of technology-based communication, this book explores how the medium of Facebook extends and exacerbates processes of offline social reproduction and discusses how the positive social and political aspects of Facebook can be enhanced. The findings contribute to academic discussions in the fields of cultural studies and Education and can be applied to the development of critical media literacy for curriculum and pedagogy.

Education - General --- Education --- Social Sciences --- Digital communications --- Online social networks. --- Digital divide. --- Internet --- Social aspects. --- Facebook (Electronic resource) --- Divide, Digital --- GDD (Global digital divide) --- Global digital divide --- Electronic social networks --- Social networking Web sites --- Communications, Digital --- Digital transmission --- Pulse communication --- Facebook (Online social network) --- فيس بوك (Electronic resource) --- Fīs būk (Electronic resource) --- Фейсбук (Electronic resource) --- Feĭsbuk (Electronic resource) --- Naaltsoos biniiʼ (Electronic resource) --- 페이스북 (Electronic resource) --- P'eisŭbuk (Electronic resource) --- פייסבוק (Electronic resource) --- フェイスブック (Electronic resource) --- Feisubukku (Electronic resource) --- Feisu bukku (Electronic resource) --- Фэйсбук (Electronic resource) --- Фејсбук (Electronic resource) --- Fejsbuk (Electronic resource) --- Education. --- Education, general. --- Information society --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Digital electronics --- Pulse techniques (Electronics) --- Telecommunication --- Digital media --- Signal processing --- Digital techniques --- Children --- Education, Primitive --- Education of children --- Human resource development --- Instruction --- Pedagogy --- Schooling --- Students --- Youth --- Civilization --- Learning and scholarship --- Mental discipline --- Schools --- Teaching --- Training --- Virtual communities --- Social media. --- Facebook (Firm) --- User-generated media --- Communication --- User-generated content --- Facebook(tm) --- Facebook trademark --- Facebook, Inc.

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This book focuses on building and maintaining brand community in the emerging, dynamic space of social media. A theoretical model encompassing brand characteristics, relational factors, and characteristics of the brand user community is used as a structure to explain the various aspects of online brand communities. Furthermore, the authors discuss how online brand communities differ from and can be used to complement traditional, face-to-face brand communities. Brand managers, social media managers, and other members of the brand team will find this book useful for strategic decision-making in both building and maintaining brand communities. In addition, this book will serve as a practical guide for working professionals enrolled in executive education degree programs as these programs continue to be developed in universities throughout the world.

Branding (Marketing) --- Social media. --- Online social networks in business. --- Branding --- brand community --- customer service --- Facebook --- Foursquare --- Instagram --- Pinterest --- Snapchat --- social media --- Twitter