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Now updated with new measurement methods and new examples, How to Measure Anything shows managers how to inform themselves in order to make less risky, more profitable business decisions This insightful and eloquent book will show you how to measure those things in your own business, government agency or other organization that, until now, you may have considered ""immeasurable,"" including customer satisfaction, organizational flexibility, technology risk, and technology ROI. Adds new measurement methods, showing how they can be applied to a variety of areas such as

Economic utility --- value [economic concept] --- intangibles --- General ethics --- Industrial and intellectual property --- Intangible property --- Valuation. --- Valuation

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Anyone who thinks artificial intelligence (AI) doesn’t really concern us yet is wrong. AI is no longer a matter for futuristic science fiction films or hip technology fairs. It is now everywhere in your life. That personalised advertising folder from the supermarket with offers "especially for you"? AI. The songs suggested for you on Spotify? AI. The self-regulating traffic lights on the corner of your street? AI. It is undeniable that AI is entering our lives at a dizzying speed. It is now part of our every-day world, and also penetrating business sectors everywhere. This raises many questions. What can AI do? What can it not do? To what extent is AI really intelligent and how far does it add value to our lives? AI expert Geertrui Mieke De Ketelaere has been closely involved in the developments in this fascinating world for many years. In this book, she explains the basic concepts of artificial intelligence in an accessible and transparent way. She discusses the many opportunities that AI offers, but does not neglect the risks. De Ketelaere takes you beyond the hype, allowing you to participate in this fascinating debate in an informed manner. One truth is clear: AI is already important, and it will be crucial for our future.

Artificial intelligence. Robotics. Simulation. Graphics --- General ethics --- #SBIB:309H1730 --- Artificiële Intelligentie, knowledge engineering,

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This volume explores the field of research ethics and presents a distinctive perspective; one that is at odds with the assumptions underpinning ethical regulation, but also with the views of many qualitative researchers today.

Qualitative research --- Recherche qualitative --- Moral and ethical aspects. --- Aspect moral --- General ethics --- Qualitative methods in social research --- Social sciences --- Research

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Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency

Business ethics. --- Business intelligence --- Marketing --- Moral and ethical aspects. --- Social aspects. --- General ethics --- Éthique --- Business ethics --- Moral and ethical aspects --- Social aspects

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Morality in context is a timely topic. A debate between philosophers and social scientists is a good way to approach it. Why is there such a booming interest in morality and why does it focus on context? One starting point is the change in the sociostructural and sociocultural conditions of modern societies. This involves change in the empirical conditions of moral action and in the social demand on morality. As these changes are accounted for and analyzed in the social sciences, new perspectives emerge that give rise to new ways of framing issues and problems. These problems are best

General ethics --- Ethics. --- Philosophy. --- Mental philosophy --- Humanities --- Deontology --- Ethics, Primitive --- Ethology --- Moral philosophy --- Morality --- Morals --- Philosophy, Moral --- Science, Moral --- Philosophy --- Values