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Alors que la publicité ne cesse d'attirer l'attention des journalistes, commentateurs et essayistes qui débattent de son pouvoir manipulateur et de son caractère idéologique, cet ouvrage fournit aux professionnels comme aux étudiants des repères pour aborder l'étude de la publicité en tant que question de société. Il dresse, des années 1950 à aujourd'hui, une synthèse claire des approches théoriques et méthodologiques et des questionnements abordés dans l'étude des discours et des pratiques publicitaires. Il donne des clés pour explorer les enjeux actuels (économiques, sociaux, culturels et politiques) de la publicité et montre les éclairages apportés par les Sciences de l'information et de la communication.
Publicity. --- Advertising --- Propaganda --- Public relations
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Amid a display of sunshine-yellow electric appliances in a model home at the 1959 American National Exhibition in Moscow, Soviet Premier Nikita Khrushchev and U.S. Vice President Richard Nixon squared off on the merits of their respective economic systems. One of the signature events of the cold war, the impromptu Kitchen Debate has been widely viewed as the opening skirmish in a propaganda war over which superpower could provide a better standard of living for its citizens. However, as Greg Castillo shows in Cold War on the Home Front, this debate and the American National Exhibition itself w
Consumer goods --- Consumer goods --- Capitalism --- Socialism --- Cold War. --- Propaganda, American. --- Propaganda, Soviet. --- History --- History --- History --- History
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"Thirty years after Chomsky and Herman elaborated the Propaganda Model this title aims to introduce a new generation of readers to it. It presents cutting-edge research demonstrating the model’s general validity as well as new attempts – in the light of digital media and 21st century politics – to critically update, expand, and refine it. International researchers thus analyse the continuities and new developments in media Environments throughout various regions of the world. Part I addresses the theoretical and methodological dimensions of the PM beginning with an interview with Edward Herman on the model itself. Part II reflects on propaganda as a concept and practice within new mediated digital communications systems and interfaces. Applications of the Propaganda Model are featured in Part III notably new forms of media and content not previously analysed within it: the entertainment industries through the analysis of television, professional sports, Hollywood movies and videogames using quantitative and qualitative research methods. The last section presents case studies of corporate media and reporting practices as reflections of elite power. An extensive re-visioning of the PM this book concludes by identifying the fundamental dimensions of the model, the key modifications and expansions that are suggested—such as the inclusion of new filters—whilst assessing the model’s overall value for conducting research in different geographical contexts and media systems and products."
Mass communications --- Mass media --- Propaganda. --- Mass communication --- Media, Mass --- Media, The --- Communication --- Mass media and propaganda. --- Communication in politics --- Political psychology --- Social influence --- Advertising --- Persuasion (Psychology) --- Psychological warfare --- Public relations --- Publicity --- Social pressure --- Propaganda and mass media --- Propaganda
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An exploration of the interplay of early radio technology and state power in Mexico, especially during the rule of Porfirio Díaz and the Mexican Revolution.
Radio in propaganda --- Radio broadcasting --- Radio broadcasting policy --- History. --- Political aspects --- Mexico --- Politics and government --- Radio broadcasting and state --- Radio --- Radio industry and trade --- Propaganda and radio --- Propaganda in radio --- Radio and propaganda --- Government policy --- Broadcasting --- Propaganda --- Broadcasting policy --- Freedom of information --- Government publicity --- Mass media
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The techniques honed during the Cold War are now weapons in a merciless industrial and commercial struggle between the U. S. and Europe. Boeing and Airbus, the oil companies, and the medical industries are just three of the major theaters of operation. .
Corporations, American --- Propaganda, American --- Competition, International. --- Corrupt practices --- Economic aspects --- International competition --- World economics --- American propaganda --- American corporations --- International relations --- International trade --- War
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Stereotypical characters that promoted the Nazi worldview were repurposed by antifascist authors in Weimar Germany, argues Dagmar C.G. Lorenz. This is the first book to trace Nazi characters through the German and Austrian literature. Until the defeat of the Third Reich, pro-Nazi literature was widely distributed. However, after the war, Nazi publications were suppressed or even banned, and new writers began to dominate the market alongside exile and resistance authors. The fact that Nazi figures remained consistent suggests that, rather than representing real people, they functioned as ideological signifiers. Recent literature and films set in the Nazi era show that “the Nazis”, ambiguous characters with a sinister appeal, live on as an established trope in the cultural imagination.
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Learn the skills of influence to produce incredible results-happier personal relationships, more sales, more profitable partnerships, and an increased ability to hold yourself to commitments that are important to you.
Influence (Psychology) --- Persuasion (Psychology) --- Communication --- Conformity --- Psychology, Applied --- Propaganda --- Psychology --- Example --- E-books
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Democratic governments who need public opinion on their side to make decisions use different strategies to win popular support for their wars. This book chronicles that process in specific how popular support for the Iraq Wars were won by the two Bush Presidents, and how the leaders can often twist the truth. There is a tacit assumption that the public wants to trust the President, and that there are things the leaders know that the general public is not privy to. In certain cases, like wars of retaliation, little marketing is necessary. The use of polling data can also aide the government in
International business enterprises -- Management. --- Politics and war --- Patriotism --- Propaganda, American --- History --- United States --- Foreign relations
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A provocative reading of the use and manipulation of the body in advertising under Italian fascism, Bodily Regimes offers an enlightening look at the relationship between fascism and capitalism. It is unique in its focus on the intertwined relations of race, class, and gender in the construction of the Italian subject.
Advertising --- Propaganda --- Human figure in art. --- Commercial art --- Fascism and art --- History.
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Many images of Nazi propaganda are universally recognizable, and symbolize the ways that the National Socialist party manipulated German citizens. What might an examination of the party's various uses of sound reveal? In Nazi Soundscapes, Carolyn Birdsall offers an in-depth analysis of the cultural significance of sound and new technologies like radio and loudspeaker systems during the rise of the National Socialist party in the 1920s to the end of World War II. Focusing specifically on the urban soundscape of Düsseldorf, this study examines both the production and reception of sound-based propaganda in the public and private spheres. Birdsall provides a vivid account of sound as a key instrument of social control, exclusion, and violence during Nazi Germany, and she makes a persuasive case for the power of sound within modern urban history.
Communication. --- Mass media and propaganda -- Germany -- History -- 20th century. --- Propaganda -- Germany -- History -- 20th century. --- Propaganda --- Mass media and propaganda --- Social control --- Communication --- Sociology & Social History --- Social Sciences --- Social Change --- History --- Psychological aspects --- Propaganda. --- Social influence. --- Influence (Psychology) --- Social psychology --- Prestige --- Social pressure --- Communication in politics --- Political psychology --- Social influence --- Advertising --- Persuasion (Psychology) --- Psychological warfare --- Public relations --- Publicity --- Psychological aspects. --- Propaganda and mass media --- Social conflict --- Sociology --- Liberty --- Pressure groups --- Interpersonal relations --- geschiedenis --- media technology --- history --- germany --- soundscapes --- listening --- nazi --- propaganda --- popular music --- radio --- urban cities --- Adolf Hitler --- Carnival --- Düsseldorf --- Nazism
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