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Book
Etudier la publicite
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ISBN: 2706122773 2706122765 2706125993 9782706122767 Year: 2016 Publisher: Fontaine : Presses Universitaires de Grenoble,

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Abstract

Alors que la publicité ne cesse d'attirer l'attention des journalistes, commentateurs et essayistes qui débattent de son pouvoir manipulateur et de son caractère idéologique, cet ouvrage fournit aux professionnels comme aux étudiants des repères pour aborder l'étude de la publicité en tant que question de société. Il dresse, des années 1950 à aujourd'hui, une synthèse claire des approches théoriques et méthodologiques et des questionnements abordés dans l'étude des discours et des pratiques publicitaires. Il donne des clés pour explorer les enjeux actuels (économiques, sociaux, culturels et politiques) de la publicité et montre les éclairages apportés par les Sciences de l'information et de la communication.


Book
Cold war on the home front : the soft power of midcentury design
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ISBN: 081667048X Year: 2010 Publisher: Minneapolis : University of Minnesota Press,

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Amid a display of sunshine-yellow electric appliances in a model home at the 1959 American National Exhibition in Moscow, Soviet Premier Nikita Khrushchev and U.S. Vice President Richard Nixon squared off on the merits of their respective economic systems. One of the signature events of the cold war, the impromptu Kitchen Debate has been widely viewed as the opening skirmish in a propaganda war over which superpower could provide a better standard of living for its citizens. However, as Greg Castillo shows in Cold War on the Home Front, this debate and the American National Exhibition itself w


Book
The propaganda model today : filtering perception and awareness
Authors: --- ---
ISBN: 9781912656165 9781912656172 9781912656189 9781912656196 1912656175 1912656183 1912656191 1912656167 Year: 2018 Publisher: London : University of Westminster Press,

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"Thirty years after Chomsky and Herman elaborated the Propaganda Model this title aims to introduce a new generation of readers to it. It presents cutting-edge research demonstrating the model’s general validity as well as new attempts – in the light of digital media and 21st century politics – to critically update, expand, and refine it. International researchers thus analyse the continuities and new developments in media Environments throughout various regions of the world. Part I addresses the theoretical and methodological dimensions of the PM beginning with an interview with Edward Herman on the model itself. Part II reflects on propaganda as a concept and practice within new mediated digital communications systems and interfaces. Applications of the Propaganda Model are featured in Part III notably new forms of media and content not previously analysed within it: the entertainment industries through the analysis of television, professional sports, Hollywood movies and videogames using quantitative and qualitative research methods. The last section presents case studies of corporate media and reporting practices as reflections of elite power. An extensive re-visioning of the PM this book concludes by identifying the fundamental dimensions of the model, the key modifications and expansions that are suggested—such as the inclusion of new filters—whilst assessing the model’s overall value for conducting research in different geographical contexts and media systems and products."


Book
Radio in revolution : wireless technology and state power in Mexico, 1897-1938
Author:
ISBN: 0803288743 0803288727 0803268440 0803286783 9780803288744 9780803268449 9780803286788 9780803288720 9780803288737 9780803288720 Year: 2016 Publisher: Lincoln, [Nebraska] ; London, [England] : University of Nebraska Press,

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Abstract

An exploration of the interplay of early radio technology and state power in Mexico, especially during the rule of Porfirio Díaz and the Mexican Revolution.

Disinformation : American multinationals at war against Europe
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ISBN: 1892941503 9786610346516 1280346515 1892941295 9781892941299 9781892941503 Year: 2001 Publisher: New York : Algora Pub.,

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Abstract

The techniques honed during the Cold War are now weapons in a merciless industrial and commercial struggle between the U. S. and Europe. Boeing and Airbus, the oil companies, and the medical industries are just three of the major theaters of operation. .


Book
Nazi characters in German propaganda and literature
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ISBN: 9004365265 9004365257 Year: 2018 Publisher: Brill

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Stereotypical characters that promoted the Nazi worldview were repurposed by antifascist authors in Weimar Germany, argues Dagmar C.G. Lorenz. This is the first book to trace Nazi characters through the German and Austrian literature. Until the defeat of the Third Reich, pro-Nazi literature was widely distributed. However, after the war, Nazi publications were suppressed or even banned, and new writers began to dominate the market alongside exile and resistance authors. The fact that Nazi figures remained consistent suggests that, rather than representing real people, they functioned as ideological signifiers. Recent literature and films set in the Nazi era show that “the Nazis”, ambiguous characters with a sinister appeal, live on as an established trope in the cultural imagination.


Book
The science of influence : how to inspire yourself and others to greatness
Authors: ---
ISBN: 1722521341 9781722521349 Year: 2019 Publisher: [Place of publication not identified] : G&D Media,

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Abstract

Learn the skills of influence to produce incredible results-happier personal relationships, more sales, more profitable partnerships, and an increased ability to hold yourself to commitments that are important to you.


Book
How America Markets Its Wars : A Case Study
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ISBN: 0773418377 9780773418370 Year: 2013 Publisher: Lewiston : The Edwin Mellen Press,

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Democratic governments who need public opinion on their side to make decisions use different strategies to win popular support for their wars. This book chronicles that process in specific how popular support for the Iraq Wars were won by the two Bush Presidents, and how the leaders can often twist the truth. There is a tacit assumption that the public wants to trust the President, and that there are things the leaders know that the general public is not privy to. In certain cases, like wars of retaliation, little marketing is necessary. The use of polling data can also aide the government in


Book
Bodily regimes : Italian advertising under fascism
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ISBN: 0816686335 Year: 1995 Publisher: Minneapolis : University of Minnesota Press,

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A provocative reading of the use and manipulation of the body in advertising under Italian fascism, Bodily Regimes offers an enlightening look at the relationship between fascism and capitalism. It is unique in its focus on the intertwined relations of race, class, and gender in the construction of the Italian subject.


Book
Nazi soundscapes : sound, technology and urban space in Germany, 1933-1945
Author:
ISBN: 9089644261 9048516323 1283698366 9789048516322 9781283698368 9789089644268 Year: 2012 Publisher: Amsterdam : Amsterdam University Press,

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Abstract

Many images of Nazi propaganda are universally recognizable, and symbolize the ways that the National Socialist party manipulated German citizens. What might an examination of the party's various uses of sound reveal? In Nazi Soundscapes, Carolyn Birdsall offers an in-depth analysis of the cultural significance of sound and new technologies like radio and loudspeaker systems during the rise of the National Socialist party in the 1920s to the end of World War II. Focusing specifically on the urban soundscape of Düsseldorf, this study examines both the production and reception of sound-based propaganda in the public and private spheres. Birdsall provides a vivid account of sound as a key instrument of social control, exclusion, and violence during Nazi Germany, and she makes a persuasive case for the power of sound within modern urban history.

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