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It's not what you know, it's who you know. Never has this been truer. Networking has become one of the key skills for virtually anyone who wants to get on in their jobs and careers. In fact, in just about any situation, knowing the right person will get you ahead. This book provides the essential rules and secrets to successful networking. It addresses the how, why and who of networking to enable virtually anyone to grasp the key skills and do some serious networking. Far from being a God-given talent, networking is a technique that can be learnt, honed and applied to great effect. Careers con
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Make friends and sell things to people through social media Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale—often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies , leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns—and then iterate and optimize for increased success. Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank. Choose the best SMM combination for you Avoid common mistakes and pitfalls Track your customers from awareness to retention Try out the latest stuff that really works Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!
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'Social Networks and Organizations' provides a compact introduction to major concepts in the area of organizational social networks.
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An essential guide for leaders who want to use social media to be ""open"" while maintaining control ""Be Open, Be Transparent, Be Authentic"" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to
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Long description: Die zunehmende Technologisierung des Alltags durch Internet, World Wide Web sowie neu entwickelte Endgeräte und Software-Anwendungen ist eine medial und auch wissenschaftlich viel diskutierte Entwicklung. Zentrale Treiber hierbei sind -- neben grundlegenden Entwicklungen der Informations- und Kommunikationstechnologie -- auch die Unternehmen, die verstärkt Gewinn- und Einsparpotenziale durch den Einsatz dieser Technologie realisieren möchten. Die vorliegende Untersuchung beschäftigt sich mit der kundenseitigen Akzeptanz von Customer-Self-Service-Lösungen innerhalb des World Wide Web im Kontext der After-Sales-Phase, der im heutigen Marktumfeld immer größere Bedeutung zukommt (Sense & Respond statt Make & Sell). Im Rahmen des qualitativen Ansatzes des Verfassungsmarketings auf Basis der morphologischen Psychologie steht hierbei das Nutzungserlebnis der Kunden und die daraus resultierenden Nutzungsverfassungen im Fokus, was bisher unbekannte Akzeptanz- und Nutzungsbarrieren im angesprochenen Kontext sichtbar macht. Christian Schulmeyer promovierte bei Prof. Dr. habil. Frank Keuper an der Steinbeis-Hochschule Berlin, Lehrstuhl für Betriebswirtschaftslehre, insbesondere Konvergenzmanagement und Strategisches Management.
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"This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it"--
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