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Psychologie --- Arbeids- en organisatiepsychologie --- sociopsychologie van het bedrijfsleven --- #PBIB: TEST: Testbank --- #PBIB: TEST: Belang --- #PBIB: TEST: Werken --- #PBIB: TEST: Levensrollen --- #PBIB: TEST: Waarden --- #PBIB: TEST: Activiteiten --- #PBIB: TEST: Attitudes --- #PBIB: TEST: Gedrag --- sociopsychologie van het bedrijfsleven. --- Sociopsychologie van het bedrijfsleven.

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Reclame heeft een geloofwaardigheidsprobleem. Merken hebben ons de afgelopen decennia bedolven onder een eindeloze stortvloed van beloften die zij vaak niet of slechts gedeeltelijk waarmaakten. Efect: een consument die reclame liever mijdt en de inhoud er van niet vertrouwt. In een zoektocht naar bereik en geloofwaardigheid zijn authenticiteit, storytelling en contentmarketing momenteel helemaal 'hot'. Het boek True Storytelling combineert deze hedendaagse marketingingrediënten tot een praktische methode die merkeigenaren, marketeers en reclamemakers helpt bij het vertellen van geloofwaardige merkverhalen. Geloofwaardigheid is immers het belangrijkste criterium voor succesvolle contentmarketing. De True Storytelling-methode start met weten waar het merk écht voor staat. Met het praktische True Story Canvas uit het boek doe je dit op slechts één A4. Deze merkpositionering op basis van authenticiteit vormt het uitgangspunt voor ontwikkelen van True Story content. Bron : http://www.bol.com

Advertising. Public relations --- Consumer behavior --- online advertising --- Market research --- merken --- sociale media --- Marketing --- Merken --- Verkooptechnieken --- Consumentengedrag --- Marktonderzoek --- Reclame. Public relations --- storytelling --- Storytelling --- Authenticiteit --- Content management --- Merkbeleid --- Merkstrategieën --- Waarden --- marketing --- Contentmanagement --- Merkstrategie --- Waarde (ethiek) --- Financiewezen

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"Presenting a thorough, comprehensive theory of spiritual capital based on solid academic research, 'Spiritual Capital' serves to reinforce and amplify the notion of a moral economic core that is beginning to feature in contemporary economic arguments. In this rare major work wholly dedicated to the subject of spiritual capital, Sam Rima explains the desperate need for revolutionary and transformational thinking in the area of economic policy and practice and makes the case for a new moral foundation to business and economics that directly addresses today's financial and business crisis. Writing in an accessible style, and drawing on examples from several continents, Rima explains spiritual capital theory in terms of the resources needed for its creation, how it is formed, how it can be invested and what the return on investment can be. The book provides practical tools for measuring a personal or organizational store of spiritual capital, along with clear guidelines on how to engage in spiritual capital formation. These will benefit business leaders interested in developing viable and sustainable enterprises capable of avoiding the disconnection between economic policy and social reality. There are also recommendations here for policy makers regarding the macro application of spiritual capital theory. This important contribution to Gower's Transformation and Innovation Series will appeal to business leaders and policy makers, academicians and students in the fields of sociology, theology, and economics, and anyone interested in social and economic justice issues, social innovation, and corporate social responsibility."--Provided by publisher.

Conduct of life. --- Spirituality. --- Values. --- Christian ethics. --- Christian sociology --- 241.1*5 --- Ethics, Practical --- Morals --- Personal conduct --- Ethics --- Philosophical counseling --- Theologische ethiek: waarden en normen --- 241.1*5 Theologische ethiek: waarden en normen --- Christian ethics --- Conduct of life --- Spirituality --- Values --- Christian social theory --- Social theory, Christian --- Sociology, Christian --- Sociology --- Ethical theology --- Moral theology --- Theology, Ethical --- Theology, Moral --- Christian life --- Christian philosophy --- Religious ethics --- Axiology --- Worth --- Aesthetics --- Knowledge, Theory of --- Metaphysics --- Psychology --- Spiritual-mindedness --- Philosophy --- Religion --- Spiritual life --- E-books --- Christian sociology.

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This book presents Robert S. Hartman’s formal theory of value and critically examines many other twentieth century value theorists in its light, including A.J. Ayer, Kurt Baier, Brand Blanshard, Paul Edwards, Albert Einstein, William K. Frankena, R.M. Hare, Nicolai Hartmann, Martin Heidegger, G.E. Moore, P.H. Nowell-Smith, Jose Ortega y Gasset, Charles Stevenson, Paul W. Taylor, Stephen E. Toulmin, and J.O. Urmson.

Bien et mal --- Evil [Problem of ] --- Goed en kwaad --- Good and evil --- Kwaad [Probleem van het ] --- Mal [Problème du ] --- Probleem van het kwaad --- Problem of evil --- Problème du mal --- Valeurs (Philosophie) --- Values --- Waarden (Filosofie) --- Values. --- Axiology --- Worth --- Aesthetics --- Knowledge, Theory of --- Metaphysics --- Psychology --- Ethics --- Philosophy --- 19th & 20th Century Philosophy --- Ethics & Moral Philosophy

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Hofstede structures the book around five major dimensions : power distance, uncertainty avoidance, individualism versus collectivism, masculinity versus femininity and long-term versus short-term orientation.

Ethnopsychology --- National characteristics --- Values --- Cross-cultural studies --- Etnopsychologie. --- Nationale identiteit. --- Waarden --- Interculturele studies. --- Organisatiecultuur. --- Sociology of organization --- Sociology of culture --- culturele diversiteit --- cultuursociologie --- gender --- interculturaliteit --- diversiteitsbeleid --- Philosophy and psychology of culture --- #SBIB:309H505 --- #SBIB:316.7C122 --- #SBIB:316.7C140 --- #KVHB:Cross-culturele psychologie --- 203 --- 321.0 --- 332.10 --- AA / International- internationaal --- 316.6 --- 316.752 --- 316.75 --- Characteristics, National --- Identity, National --- Images, National --- National identity --- National images --- National psychology --- Psychology, National --- Anthropology --- Nationalism --- Social psychology --- Collective memory --- Exceptionalism --- Cross-cultural psychology --- Ethnic groups --- Ethnic psychology --- Folk-psychology --- Indigenous peoples --- Psychological anthropology --- Psychology, Cross-cultural --- Psychology, Ethnic --- Psychology, Racial --- Race psychology --- Psychology --- 316.75 Kennissociologie. Ideologie --- Kennissociologie. Ideologie --- 316.6 Gedragstheorie. Sociaal gedrag. Sociale psychologie --(gedrag en zelfconcept van het individu in de groep z.o. {159.923.33}) --- Gedragstheorie. Sociaal gedrag. Sociale psychologie --(gedrag en zelfconcept van het individu in de groep z.o. {159.923.33}) --- 316.752 Waarden --(sociologie) --- Waarden --(sociologie) --- Axiology --- Worth --- Aesthetics --- Knowledge, Theory of --- Metaphysics --- Ethics --- Code en boodschap: psychologische, psycho-analytische benadering --- Cultuursociologie: overtuigingen, waarden en houdingen --- Cultuursociologie: cultuur en globale samenlevingen --- Sociografie. Algemene beschrijving van de gemeenschappen (Sociologie) --- De staat. De maatschappijen. De maatschappelijke klassen. Algemene naslagwerken --- Betrekkingen tussen werkgevers en werknemers. Organisatie van de arbeidsverhoudingen in de industrie: algemeenheden. --- Interculturele verhoudingen --- Interculturele communicatie --- Intercultureel management --- Cultuur --- Organisatieculturen --- Organisatiecultuur --- Betrekkingen tussen werkgevers en werknemers. Organisatie van de arbeidsverhoudingen in de industrie: algemeenheden --- Interculturaliteit --- Toerisme --- Verpleegkunde --- Values - Cross-cultural studies --- comportement organisationnel --- Caractère national --- Ethnopsychologie --- Valeurs (philosophie) --- Comportement organisationnel --- Études transculturelles