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Variable annuities --- Baby boom generation --- Variable annuities. --- Finance, Personal --- Finance, Personal. --- Baby boomers --- Boomers, Baby --- Generation, Baby boom --- Post-war generation --- Postwar generation --- Annuities --- Generations --- Population --- Insurance

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Baby boom generation --- Retirement --- Attitudes --- Economic conditions

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This book is a rich exploration of the baby boomers - those coming of age in the sixties and now entering old age - the influences that have shaped how they perceive ageing appearance, how they define ageing and beauty, and the meaning of appearance, beauty, and identity. The book draws from a variety of sources from ageing research, history and gender studies and a diverse group of interviewees. The longevity revolution and shifting notions of identity coalesce as older women and men seek to find new modes of self-presentation as they age. Ageing is a profoundly embodied process, yet older people's concerns about appearance and beauty is perceived, by many, as trivial or a function of consumer society. Investigating notions of appearance and beauty as a core human concern, the author explores Western cultural notions of beauty. What then is beauty in old age? Is it even a possibility given the history of youth and aesthetic preference? The book seeks to bring forward ideas of age and beauty as defined by baby boomers, how they see themselves and how they are seen.

Aging --- Baby boom generation. --- Psychological aspects. --- Social aspects.

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Generation X. --- Generation Y. --- Baby boom generation. --- Baby boomers --- Boomers, Baby --- Generation, Baby boom --- Post-war generation --- Postwar generation --- Generations --- Population --- Echo boomers --- Echo generation --- Generation M --- Generation Why? --- Millennial generation --- Millennials (Generation Y) --- Net generation --- Newmils --- Thatcher's children (Generation Y) --- Baby bust generation --- Baby busters --- Gen X --- X-ers --- X generation --- Xers --- Employee motivation --- Baby boom generation --- Generation X --- Generation Y --- Motivation in industry --- Work motivation --- Motivation (Psychology) --- Personnel management --- Psychology, Industrial --- Goal setting in personnel management --- E-books

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The sixth edition of The Baby Boom: Americans Born 1946 to 1964 is a definitive reference by a nationally recognized authority on the Baby Boom. In it Russell analyzes the demographic and spending data you need to fully understand this huge and influential generation whose top concerns are financial security and health care. New to this edition is a chapter on attitudes that is based on data from the recently released 2008 General Social Survey. You also get the latest statistics on the labor force participation, living arrangements, incomes, health (including new data on the use of alternative medicine), spending, and wealth of the Baby Boom generation. The Baby Boom: Americans Born 1946 to 1964 is designed for easy use. It is divided into 11 chapters, organized alphabetically-Attitudes, Education, Health, Housing, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth. The Baby Boomers are in their peak earning years and they spend more than any other age group on most products and services. At the same time, the economic downturn has driven home the fact that Boomers may have to endure an old age with inadequate health care and meager incomes. The Baby Boom is your guide to this all-important but beleaguered generation.

Baby boom generation --- Consumers --- Consumer behavior --- Sociology & Social History --- Social Sciences --- Social Conditions --- Economic conditions --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Baby boomers --- Boomers, Baby --- Generation, Baby boom --- Post-war generation --- Postwar generation --- Generations --- Population