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ISBN: 1282811991 9786612811999 1441674667 9350431963 6000040016 Year: 2010 Publisher: Mumbai [India] : Himalaya Pub. House,
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1. BRANDING 2. BRAND IMITATION3. CONSUMER BEHAVIOUR AND BRAND IMITATION4. LAWS GOVERNING IMITATION.
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ISBN: 1527538745 9781527538740 Year: 2019 Publisher: Newcastle upon Tyne, England : Cambridge Scholars Publishing,
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ISBN: 1801177473 Year: 2021 Publisher: [Place of publication not identified] : Emerald Publishing Limited,
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ISBN: 9780749462994 074946299X 9780749463007 0749463007 Year: 2011 Publisher: London ; Philadelphia Kogan Page
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ISBN: 9353882532 9353882524 Year: 2020 Publisher: Los Angeles : SAGE,
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ISBN: 1119706300 1119706327 1119706297 Year: 2021 Publisher: West Sussex, England : Wiley,
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"As the demand for management know-how among luxury firms continues to grow, more and more business schools are also offering specialized programs for managing luxury brands. This comprehensive reference book will be essential for anyone looking to pursue a career in the expansive and global industry of luxurious products and services"--
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ISBN: 1472962273 Year: 2019 Publisher: London, England : Bloomsbury Business,
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ISBN: 8763099608 9788763099608 9788763001182 8763001187 Year: 2003 Publisher: [Copenhagen] : Herndon, VA : Copenhagen Business School Press ; Distribution, North America, Copenhagen Business School Press Books International,
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ISBN: 1526701855 Year: 2016 Publisher: Barnsley, England : Pen & Sword History,
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Many brands, including Marks & Spencer, Heinz and Kelloggs, were named after their founders whilst others have quirkier origins - did you know that Lego comes from the Danish for both 'play well' or 'I put together'? This fascinating book by Kathy Martin explores the stories behind the brands, their names and founders. Full of factboxes and period advertising, this must-read book will appeal to everyone interested in advertising, social history, food and famous names.
Year: 2009 Publisher: London : Henry Stewart Talks,
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