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Book
Retailmarketing.
Authors: ---
ISBN: 9789001709853 Year: 2008 Publisher: Groningen Noordhoff

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The drive-in, the supermarket, and the transformation of commercial space in Los Angeles, 1914-1941
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ISBN: 0262122146 0262621428 9780262122146 9780262621427 0262278545 1423725239 9780262278546 9781423725237 Year: 1999 Publisher: Cambridge, Mass. : MIT Press,

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Abstract

Longstreth explores the early development of two kinds of retail space that have become ubiquitous in the United States in the second half of the twentieth century. Richard Longstreth is one of the few historians to focus on ordinary commercial buildings—buildings usually associated with commercial builders and real estate developers rather than architects and thus generally overlooked by historians of "high" architecture. Here Longstreth explores the early development of two kinds of retail space that have become ubiquitous in the United States in the second half of the twentieth century. One, external, is devoted to the circulation and parking of automobiles on retail premises. Longstreth analyzes the origins of this development in the 1910s and 1920s, with the super service station and then the drive-in market. The other type of space, internal, was introduced soon thereafter with the single-story supermarket. The most innovative aspect of the supermarket was how its interior was designed for high-volume turnover of a large selection of goods with a minimum of staff assistance. Longstreth focuses on Los Angeles, the principal center for the development of both kinds of space, during the period from the mid-1910s to the early 1940s. This richly illustrated study integrates architectural, cultural, economic, and urban factors to describe the evolution of retailing and how it has affected the urban landscape.


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Shopping spaces and the urban landscape in eearly modern Amsterdam, 1550-1850
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ISBN: 9789463720625 9789048550050 904855005X 9463720626 Year: 2020 Publisher: Amsterdam : Amsterdam University Press,

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In this study, the appearance and location of shops in Amsterdam during the early modern period is linked to major changes in the urban economy, the size and socio-spatial distribution of its population, and the structure of the urban grid. Not only is there ample attention for the spatial distribution of shops across the urban landscape, but for the first time it is also accurately charted what the exterior and interior of Amsterdam shops looked like and how they changed in the course of the centuries. Partly as a result of this, it has proved possible to give an impression of the ways in which retailers and customers interacted.

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