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Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success ?For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategyWith all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.Bron : http://www.amazon.com

Web site development --- Web site development. --- Management. --- websites --- Computer architecture. Operating systems --- inhoudsanalyse --- IR (information retrieval) --- Information retrieval --- Documentation and information --- sociale media --- Web development --- Tekstschrijven --- Marketing --- Internet --- Websites --- Cybermarketing --- Informatiemanagement --- Communicatiestrategieën --- Website --- Communicatiestrategie --- Financiewezen --- Onlinemarketing --- Management

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Quantitative methods in social research --- Sociology --- Content analysis (Communication) --- Sociologie --- Analyse de contenu (Communication) --- Research --- Methodology. --- Recherche --- Méthodologie --- #SBIB:021.AANKOOP --- #SBIB:309H506 --- #SBIB:303H14 --- #SBIB:309H512 --- 303 --- 301.085 --- -Content analysis (Communication) --- Analysis of content (Communication) --- Communication --- Subject analysis --- Social theory --- Social sciences --- Code en boodschap: inhoudsanalyse: theorie en methodologie --- Methoden en technieken van de communicatiewetenschap --- Verbale communicatie: inhoudsanalyse: onderzoekingen --- Methoden bij sociaalwetenschappelijk onderzoek --- Kwantitatieve sociologische onderzoeksmethoden --- -Methodology --- Content analysis --- Methodology --- 303 Methoden bij sociaalwetenschappelijk onderzoek --- Content analysis (Communication). --- Méthodologie --- Research&delete& --- SOCIOLOGIE --- ANALYSE DE CONTENU --- RECHERCHE --- METHODOLOGIE