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Marketing --- Advertising. Public relations --- Semiotics --- #KVHA:Marketing --- #KVHA:Semiotiek --- 003 --- 658.8 --- #SBIB:309H2821 --- #SBIB:309H503 --- Semiotiek. Schriften. Tekens en symbolen. Codes. Grafische voorstellingen --- Marketing. Sales. Selling. Distribution --- Reclameboodschap: functies, genres, taalgebruik historiek --- Semiotiek, semiologie --- 658.8 Marketing. Sales. Selling. Distribution --- 003 Semiotiek. Schriften. Tekens en symbolen. Codes. Grafische voorstellingen --- E-books --- Marketing. --- Semiotics. --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Verspreiding [Handel]. (Versch. onderwerpen) --- Sémiologie [Linguistique]. (Mélanges) --- Distribution [Commerce]. (Mélanges) --- Semiologie [Taalwetenschap]. (Versch. onderwerpen)
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Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how we can best satisfy our innermost urges and aspirations through consumption. This book looks at the categories of this form of discourse from the standpoint of semiotic analysis. It deals with the signifying processes that underlie advertising messages in print, electronic, and digital form.
Advertising. --- Semiotics. --- Signs and symbols. --- Reclame --- Semiotiek --- Advertising --- Signs and symbols --- Semiotics --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Structuralism (Literary analysis) --- Representation, Symbolic --- Signs --- Symbolic representation --- Symbols --- Abbreviations --- Omens --- Sign language --- Symbolism --- Visual communication --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- E-books --- 82:003 --- 82:003 Semiotiek in de literatuur --- Semiotiek in de literatuur --- Werbesprache --- Werbebotschaft --- Semiotik --- Semiologie --- Zeichentheorie --- Zeichen --- Werbeaussage --- Werbeversprechen --- Werbeinhalt --- Reklamesprache --- Werbetext --- Werbung --- Werbungssprache --- Sprache --- Anzeigensprache --- Fachsprache
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This text provides a comprehensive guide to the practical applications of a wide range of methodological approaches to visual analysis.
#KVHA:Film --- Visual communication. --- Visual communication --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- #SBIB:011.AANKOOP --- #SBIB:309H520 --- #SBIB:309H524 --- #KVHA:Beeldanalyse --- #KVHA:Media --- Audiovisuele communicatie: algemene werken --- Audiovisuele communicatie: semiotiek --- Sociology of culture --- Semiotics --- iconografie --- kunsttheorie --- Art and society. --- Research.
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Literature --- Style, Literary --- Poetics --- Philosophy --- Periodicals --- Anthropology --- Arts and Humanities. --- Behavioral Science (Psychology) and Counselling --- Economics --- General and Others --- Sociology. --- Social Sciences. --- Business, Economy and Management. --- Linguistics --- Literary semiotics --- Arts and Humanities --- Business, Economy and Management --- Social Sciences --- Sociology --- Arts and society --- Littérature --- Style littéraire --- Poétique --- Philosophie --- Taalkunde --- Literaire semiotiek --- Letterkunde --- Literary style --- Style littéraire --- Poétique --- Arts and society. --- Poetics. --- Literary style. --- Périodiques. --- Philosophy. --- Language and languages --- Rhetoric --- Poetry --- Literature and philosophy --- Philosophy and literature --- Arts --- Arts and sociology --- Society and the arts --- Sociology and the arts --- Belles-lettres --- Western literature (Western countries) --- World literature --- Philology --- Authors --- Authorship --- Style --- Technique --- Theory --- Social aspects
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