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The aim of Sentiment Analysis is to define automatic tools able to extract subjective information from texts in natural language, such as opinions and sentiments, in order to create structured and actionable knowledge to be used by either a decision support system or a decision maker. Sentiment analysis has gained even more value with the advent and growth of social networking. Sentiment Analysis in Social Networks begins with an overview of the latest research trends in the field. It then discusses the sociological and psychological processes underling social network interactions. The book explores both semantic and machine learning models and methods that address context-dependent and dynamic text in online social networks, showing how social network streams pose numerous challenges due to their large-scale, short, noisy, context- dependent and dynamic nature. Further, this volume: Takes an interdisciplinary approach from a number of computing domains, including natural language processing, machine learning, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network analysis Shows how to apply sentiment analysis tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics Takes an interdisciplinary approach from a number of computing domains, including natural language processing, big data, and statistical methodologies Provides insights into opinion spamming, reasoning, and social network mining Shows how to apply opinion mining tools for a particular application and domain, and how to get the best results for understanding the consequences Serves as a one-stop reference for the state-of-the-art in social media analytics

Social policy --- Mathematical linguistics --- Computational linguistics. --- Computerlinguïstiek. --- Natural language processing (Computer science). --- Social networks. --- Sociale netwerken --- Taalanalyse --- Taalgebruik. --- Data mining. --- Natural language processing (Computer science)

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"Discourse and Digital Practices shows how tools from discourse analysis can be used to help us understand new communication practices associated with digital media, from video gaming and social networking to apps and photo sharing. Fourteen eminent scholars including James Paul Gee and Camilla Vasquez address the challenges of working with digital texts and interactions, and illustrate how different approaches to discourse analysis can be adapted in the face of these new digital practices. This cutting-edge book will be of interest to advanced students studying courses on digital literacies or language and digital practices"-- "Discourse and Digital Practices shows how tools from discourse analysis can be used to help us understand new communication practices associated with digital media, from video gaming and social networking to apps and photo sharing. This cutting-edge book:draws together fourteen eminent scholars in the field including James Paul Gee, David Barton, Ilana Snyder, Phil Benson, Victoria Carrington, Guy Merchant, Camilla Vasquez, Neil Selwyn and Rodney Jonesaddresses the central question: "How does discourse analysis enable us to understand digital practices?"demonstrates how digital practices and the associated new technologies challenge discourse analysts to adapt traditional analytic tools and formulate new theories and methodologiesanalyses a different type of digital media in each chapterexamines digital practices from a wide variety of approaches including textual analysis, conversation analysis, interactional sociolinguistics, multimodal discourse analysis, object ethnography, geosemiotics, and critical discourse analysis. Discourse and Digital Practices will be of interest to advanced students studying courses on digital literacies or language and digital practices"--

Discourse analysis --- Technological innovations --- Digital --- Social media --- Data processing --- Discoursanalyse --- Technologische innovaties --- Discoursanalyse en de digitale wereld --- Sociale netwerken --- Technological innovations. --- Digital. --- Social media. --- Data processing. --- gegevensverwerking --- taalgebruik --- Discoursanalyse. --- Technologische innovaties. --- Discoursanalyse en de digitale wereld. --- gegevensverwerking. --- taalgebruik. --- Gegevensverwerking. --- Taalgebruik. --- Digital media. --- Discourse analysis - Data processing --- Alice Chik --- Camilla Vasquez --- Christoph Hafner --- conversation analysis --- David Barton --- digital literacies --- discourse and digital literacies --- discourse and digital practices --- discourse and new media --- Guy Merchant --- Ilana Snyder --- interactional sociolinguistics --- James Paul Gee --- James Paul Gee digital literacies --- language and digital literacies --- language and new media --- language and social media --- multimodal discourse analysis --- Neil Selwyn --- object ethnography --- Phil Benson --- Rodney Jones --- semiotics --- textual analysis --- Victoria Carrington

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In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively communicate with consumers. Among other approaches, marketers have utilized various forms of product integration. Product integration is mixing a commercial message in with the non-commercial message via TV, movie, video, and other entertainment venues. This book will be of interest to students and r

Subliminal advertising. --- Advertising --- Mass media --- Persuasion (Psychology) --- Manipulative behavior. --- Publicité subliminale --- Publicité --- Médias --- Persuasion (Psychologie) --- Manipulation (Psychologie) --- Psychological aspects. --- Aspect psychologique --- Persuasion (Psychology). --- Publicité subliminale --- Publicité --- Médias --- #SBIB:309H2812 --- #SBIB:309H2821 --- #SBIB:309H402 --- #SBIB:309H526 --- Marketing, consumentengedrag, consumentisme --- Reclameboodschap: functies, genres, taalgebruik historiek --- Media en publiekgroepen: gebruik van de boodschap, effecten van de media, --- Psychologie van de audiovisuele boodschap

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Tourism is more than just a leisure or professional activity; it can be considered the representation and discovery of the cultural identity of a country. The concepts and the words which are selected to promote a tourist destination, as well as the accompanying images and the way these modes of communication are organized in a website, inevitably reflect more than just a promotional aim. They mainly represent those social and cultural choices which are peculiar to each country and to each culture, and which are, for this reason, particularly worth investigating.This book proposes an original.

Tourism --- Toerisme --- Culture and tourism. --- Taal en cultuur. --- Methodologie en modellen. --- Taalgebruik in het toerisme. --- Research. --- discoursanalyse. --- Tourism. --- Holiday industry --- Operators, Tour (Industry) --- Tour operators (Industry) --- Tourism industry --- Tourism operators (Industry) --- Tourist industry --- Tourist trade --- Tourist traffic --- Travel industry --- Visitor industry --- Service industries --- National tourism organizations --- Travel --- Economic aspects --- Culture and tourism --- Ethnotourism --- Tourism and culture --- Research --- E-books --- Pragmatics --- Discoursanalyse.

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'Television across Europe' analyzes the factors which have shaped the development of television in the post-war period in Western Europe, and forecasts future issues.

Mass communications --- Europe --- #SBIB:309H1500 --- #SBIB:309H1510 --- #SBIB:309H1520 --- #SBIB:011.AANKOOP --- #KVHA:Media --- #KVHA:Televisie; Europa --- Radio- en/of televisie: algemene werken --- Organisatorische aspecten van radio en/of televisie --- Radio en/of televisieprogramma’s: algemene werken (functies, genres, taalgebruik, historiek) --- Europe. --- Social aspects. --- Television broadcasting. --- Radio & TV Broadcasting --- Journalism & Communications --- Television broadcasting --- Broadcasting --- Broadcasting industry --- Telecasting --- Television --- Television industry --- Communication and traffic --- Cultural industries --- Telecommunication --- Mass media --- Social aspects