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Is it possible to disseminate science through social networks? Facebook was created to share thoughts, ideas, sensations and anything mild and fleeting; certainly not for the dissemination of scientific and academic knowledge. On the contrary... by combining the obligatory conciseness of a post, the taste for fantasy at the service of the dissemination of scientific knowledge, and the socialization of such a widespread means of communication, there is a metamorphosis turning the irreversible, ineffable volatility of a social network into the lapidary and realistic fixity of this book of digital cameos, dedicated to many aspects of chemistry, a science which is so inextricably enveloped in our daily life. A “chemical” Rector disguises himself as Alice and ventures into a land, the Facebook land, where the wonders coming from imaginative journeys in matter, in its laws and in its imponderable enigmatic nature, take shape.

Social media.