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This book provides students with a clear and concise guide to studying undergraduate courses in qualitative consumer research and ethnography. The authors present the major qualitative research approaches used in consumer and marketing research as well as practical procedures and theoretical aspects of research design, report presentation etc. In addition to that a weekly study guide, including comprehensive reading lists, completes the book.

Social psychology. --- Consumers --- Consumer research --- Mass psychology --- Psychology, Social --- Human ecology --- Psychology --- Social groups --- Sociology --- Psychology. --- Research. --- Consumer behavior --- Customers (Consumers) --- Shoppers --- Persons --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Research&delete& --- Methodology --- Psychology&delete& --- E-books --- consumer research --- ethnography --- qualitative research --- Research

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Economic development --- Consumption (Economics) --- Consumer behavior --- Environmentalism --- Consumer behavior. --- Environmental aspects --- Moral and ethical aspects --- Economic aspects --- Environmental aspects. --- Moral and ethical aspects. --- Economic aspects. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Environmental movement --- Social movements --- Anti-environmentalism --- Sustainable living --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Greenwashing --- sustainibility --- quality of life --- natural resources --- human needs --- Economic development. --- Development, Economic --- Economic growth --- Growth, Economic --- Economic policy --- Economics --- Statics and dynamics (Social sciences) --- Development economics --- Resource curse

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consumerism --- communication and media --- social sciences --- language --- linguistics --- social communication --- Advertising --- Consumption (Economics) --- Consumer behavior --- Consumer behavior. --- Social aspects --- Psychological aspects --- Psychological aspects. --- Social aspects. --- Brazil. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Society and advertising --- Consumer demand --- Consumer spending --- Consumerism --- Spending, Consumer --- Demand (Economic theory) --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- al-Barāzīl --- Barāzīl --- Brasil --- Brasile --- Brasilië --- Brasilien --- Brazili --- Brazili Federativlă Respubliki --- Brazilia --- Brazilië --- Brazilii︠a︡ --- Brazilii︠a︡ Federativ Respublikaḣy --- Braziliya --- Braziliya Federativ Respublikası --- Brazilská federativní republika --- Brazylia --- Brésil --- Federale Republiek van Brasilië --- Federative Republic of Brazil --- Federativna republika Brazil --- Federativna republika Brazilii︠a︡ --- Federat︠s︡iėm Respublikė Brazil --- Fedėratyŭnai︠a︡ Rėspublika Brazilii︠a︡ --- Gweriniaeth Ffederal Brasil --- Pa-hsi --- Pa-se --- Pa-se Liân-pang Kiōng-hô-kok --- Pederatibong Republika sa Brasil --- Pindorama --- República Federal del Brasil --- Republica Federale di u Brasile --- Republica Federativa del Brazil --- República Federativa do Brasil --- Rèpublica fèdèrativa du Brèsil --- Republik Kevreel Brazil --- République fédérative du Brésil --- Tantasqa Republika Wrasil --- Tetã Pindorama --- Wrasil --- Brasili --- Brazilii͡ --- Brazilii͡a Federativ Respublikaḣy --- Federale Republiek van Brasili --- Federativna republika Brazilii͡ --- Federat͡siėm Respublikė Brazil --- Fedėratyŭnai͡a Rėspublika Brazilii͡ --- Brasilia --- Burajiru