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Now in its fourth edition, Media Effects again features essays from some of the finest scholars in the field and serves as a comprehensive reference volume for scholars, teachers, and students. This edition contains both new and updated content that reflects our media-saturated environments, including chapters on social media, video games, mobile communication, and virtual technologies. In recognition of the multitude of research trajectories within media effects, this edition also includes new chapters on narratives, positive media, the self and identity, media selection, and cross-cultural media effects. As scholarship in media effects continues to evolve and expand, Media Effects serves as a benchmark of theory and research for the current and future generations of scholars. Ideal for scholars and for undergraduate and graduate courses in media effects, media psychology, media theory, psychology, sociology, political science, and related disciplines.

Mass media --- Psychological aspects. --- Social aspects --- Political aspects --- Psychological aspects --- Influence --- Mass communications --- Mass media - United States - Psychological aspects --- Mass media - Social aspects - United States --- Mass media - Political aspects - United States --- Mass media - United States - Influence --- Medios de comunicación social --- Influence. --- advertising --- attitude --- communication studies --- digital media --- education --- emotion --- entertainment --- health --- identity --- media psychology --- persuasion --- public relations --- social media --- technology --- violence --- Mass communication --- Media, Mass --- Media, The --- Communication --- Técnicas de difusión colectiva --- Comunicación de masas --- Medios de comunicación --- Medios de comunicación de masas --- Transportes y comunicaciones --- Comunicación --- Sociedad de masas --- Teledifusión --- Cine --- Medios de comunicación social en el desarrollo comunitario --- Mujeres en los medios de comunicación social --- Periódicos --- Propaganda política --- Medios sociales