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Start Your Own Freelance Writing Business provides actionable, step-by-step advice on how to build and sustain a freelance writing business. The book explores practical applications for identifying the appropriate business model, the mindset required to achieve consistent high-grossing months with ideal clients, the right marketing tools, setting rates, and negotiating retainers and upsells with high-value clients.

Advertising copy. --- Small business --- Management. --- Industrial management --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship --- E-books

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Writing copy that sells without seeming "salesy" can be tough, but is an essential business skill. How To Write Copy That Sells is a step-by-step guide to writing fast, easy-to-read, effective copy. It's for everyone who needs to write copy that brings in cash - including copywriters, freelancers, and entrepreneurs. Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover: The universal hidden structure behind all persuasive copy. How to avoid the most common copywriting mistakes. A simple technique for writing copy that's easy to read. How to write powerful short copy for social media. Sample headlines, bullet points, and openings - yours to "swipe" and use as your own! Tons of templates, examples, and checklists guaranteed to improve your copy ... And much, much more! Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.

Marketing --- Advertising copy --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- E-books --- Marketing. --- Advertising copy.

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100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

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