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Lobbyen, voorbij de clichés van de achterkamertjes- Zet de boodschap van je bedrijf bovenaan de agenda van het beleid.- Hoe effectief communiceren met beleidsmakers ?- Wat met ethiek ?Het eerste boek dat beschrijft hoe bedrijven kunnen interageren met beleidsmakers.'Lobbyen' ontrafelt hoe een succesvolle public affairs strategie steeds neerkomt op het creëren van inzicht, invloed en impact. Daarbij komen onderwerpen en technieken aan bod zoals issue analysis, key messaging, stakeholder mapping en single issue coalitions. Uiteraard wordt ook de rol van sociale media uitgebreid besproken.Ten slotte komen actuele problemen zoals ethiek en transparantie in public affairs aan bod.Bron : http://www.managementboek.nl
Lobbying --- Belgium --- Business ethics --- Business and politics --- Public Affairs --- Stakeholders --- Communicatie --- Public relations-ethiek --- BPB1601 --- Lobby --- Groupe d'intérêt --- interesna skupina --- група со интерес --- grupo de interesses --- záujmová skupina --- grupo de interés --- gruppo d'interesse --- interesų grupė --- grupa interesu --- érdekcsoport --- intressegrupp --- zájmová skupina --- interessegruppe --- etujärjestö --- grup de interese --- belangengroep --- Interessengruppe --- huvirühm --- grup interesi --- grupp interessat --- интересна група --- група по интереси --- interešu grupa --- ομάδα συμφερόντων --- interest group --- група за притисок --- nyomásgyakorló csoport --- pressionsgruppe --- lobizmas --- surverühm --- pressure group --- pressiegroep --- grupo de presión --- lobbitevékenység --- lobi --- ietekmētājgrupa --- lob --- lobijs --- lobbying --- grup de presiune --- лобирање --- lobbi --- lobbiszervezet --- nátlaková skupina --- påtryckningsgrupp --- painostusryhmä --- lobby --- лоби --- spaudimo grupė --- grup presioni --- lobitöö --- eturyhmä --- gruppo di pressione --- ομάδα επιρροής --- grupo de pressão --- interesna grupa --- skupina za pritisak --- groupe de pression --- ομάδα πίεσης --- korridorpolitik --- grúpa sainleasa --- Stakeholder --- Groupe d'intérêt
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This book sheds new light on how lobbying works in the European Union. Drawing on the first-hand professional experience of lobbyists, policymakers, and corporate and institutional stakeholders, combined with a sound academic foundation, it offers insights into successful lobbying strategies, such as how alliances are formed by interest groups in Brussels. The authors present key case studies, e.g. on the shelved EU-US trade deal Transatlantic Trade and Investment Partnership (TTIP), lobbying scandals, and the role of specific interest groups and EU Think-Tanks. Furthermore, they highlight efforts to improve transparency and ethical standards in EU decision-making, while also underscoring the benefits of lobbying in the context of decision-making. Understanding the tools and techniques of effective lobbying, as well as the dynamics and trends in EU lobbying, will allow professionals involved in the lobbying process, such as policymakers and corporate and institutional stakeholders, to improve their performance and achieve better results when pursuing their respective interests.
European Union. --- International organization. --- European Economic Community lite. --- Democracy. --- Political communication. --- European Union Politics. --- International Organization. --- European Integration. --- Political Communication. --- Political communication --- Political science --- Self-government --- Equality --- Representative government and representation --- Republics --- Federation, International --- Global governance --- Interdependence of nations --- International administration --- International federation --- Organization, International --- World federation --- World government --- World order --- World organization --- Congresses and conventions --- International relations --- Peace --- International agencies --- International cooperation --- Security, International --- World politics --- interest group --- interesna skupina --- група со интерес --- grupo de interesses --- záujmová skupina --- grupo de interés --- gruppo d'interesse --- interesų grupė --- grupa interesu --- érdekcsoport --- intressegrupp --- zájmová skupina --- interessegruppe --- etujärjestö --- grup de interese --- belangengroep --- Interessengruppe --- huvirühm --- grup interesi --- grupp interessat --- интересна група --- група по интереси --- groupe d'intérêt --- interešu grupa --- ομάδα συμφερόντων --- група за притисок --- nyomásgyakorló csoport --- pressionsgruppe --- lobizmas --- surverühm --- pressure group --- pressiegroep --- grupo de presión --- lobbitevékenység --- lobi --- ietekmētājgrupa --- lob --- lobijs --- lobbying --- grup de presiune --- лобирање --- lobbi --- lobbiszervezet --- nátlaková skupina --- påtryckningsgrupp --- painostusryhmä --- lobby --- лоби --- Lobby --- spaudimo grupė --- grup presioni --- lobitöö --- eturyhmä --- gruppo di pressione --- ομάδα επιρροής --- grupo de pressão --- interesna grupa --- skupina za pritisak --- groupe de pression --- ομάδα πίεσης --- korridorpolitik --- European Economic Community literature. --- Lobbying - European Union countries --- Lobbying
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