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Statistical science --- Demography --- Hygiene. Public health. Protection --- Human medicine --- volksgezondheid --- demografie --- geneeskunde --- gezondheidszorg --- statistiek --- Population. --- Human population --- Human populations --- Population growth --- Populations, Human --- Economics --- Human ecology --- Sociology --- Malthusianism
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In recent years health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. The effective communication of information on medical conditions and healthy lifestyles has played an important part in the improvement of the health status of the American population. At the same time, it is hard to ignore the negative impact that ineffective communication can have within the healthcare arena. We only have to note the contribution of poor communication to malpractice suits, misdiagnoses, failures in patient compliance, and cross-cultural misunderstandings to see the role that communication plays. This recognition of the impact both positive and negative of communication in healthcare is generating growing interest in the field of health communication. -Basic theory and concepts underlying the health communication field -Real-world strategies for designing, implementing, and evaluating programs -Up-to-date coverage of print, broadcast, digital, and interactive health media -Profiles of target populations with specific health needs -Case examples illustrating what works and what doesn't -Sidebars, glossary, Web links, and other tools The benefits of good health communication are many, from better relationships between providers and patients to improved treatment compliance to reduced inequities of care. By combining comprehensive background with detailed applications, this uniquely practical reference serves professionals involved in health care marketing or administration, health communication specialists looking to adapt to emerging technologies or new audiences, and advocacy groups. It can also be a valuable classroom text for communications, public health, and related courses.
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For today's health care professional, clinical expertise is not enough one has to know the market. Even when a facility has its own marketing department, practitioners are regularly called on for their input. Health Services Marketing: A Practitioner's Guide clearly and succinctly explains the range of marketing activities and techniques, from promotions to pricing, so any health professional can learn to navigate this bewildering but increasingly important aspect of healthcare. Richard Thomas' step-by-step guide for developing a marketing plan and carrying out a successful campaign offers a hands-on approach to proven methods for staying a step ahead of the healthcare marketing game: The health industry as seen from the marketing perspective. Healthcare products, and the consumers who need them. What marketing can (and can't) do for a medical practice. Demographics and beyond: how social marketing works. Where your marketing dollar goes: staying on budget. Market positioning: knowing the competition, building the strategy. Evaluating a marketing plan's effectiveness. Plus dozens of forms, checklists, and questionnaires to simplify the process. Useful to practitioners and administrators alike, and equally suited to the for-profit as to the non-profit organization, Health Services Marketing gives the reader valuable tools to reach out to consumers and build lasting relationships.
Hygiene. Public health. Protection --- volksgezondheid --- gezondheidszorg --- gezondheidsvoorzieningen
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Hygiene. Public health. Protection --- Human medicine --- volksgezondheid --- geneeskunde --- gezondheidszorg --- gezondheidsvoorzieningen
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