Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Banks and banking, Foreign

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The author's have provided a clear vision of the French financial sector, which is often underestimated by the international community. The rate of change has been significant, with the size of Paris as a financial centre growing significantly faster than New York, Frankfurt, and even London and Tokyo. The modernisation that has been undertaken, which is responsible for this growth, has affected all aspects of the French financial markets; particularly, the status of the players and the institutional regime, and also the financial instruments and back-office tools.

Finance --- Banks and banking

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Advertisements are considered as stimuli which consumers will respond to. Banks can develop emotionally appealing advertisements, but they are not guaranteed a positive emotional reaction. The unprecedented turbulence and uncertainty experienced in the banking industry has increased the need to appear more appealing to consumers. Taking into consideration the global financial crisis, the current challenges of competition and open banking, and the looming threat of Brexit, this book explores how UK banks are pulling at consumers heart strings with appeals that are often filtered through personal ideologies, life experiences and previous exposure to brands. It investigates consumers perception of this strategy, as well as the wider implications of using emotional appeals in financial services advertising.Based on empirical data and research, this books will prove invaluable to students, researchers and managers alike.

Advertising --- Banks and banking.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Banks and banking, Central --- Banks and banking, Central - Developing countries.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Central banks were not always as ubiquitous as they are today. Their functions were circumscribed, their mandates ambiguous, and their allegiances once divided. The inter-war period saw the establishment of twenty-eight new central banks - most in what are now called emerging markets and developing economies. The Emergence of the Modern Central Bank and Global Cooperation provides a new account of their experience, explaining how these new institutions were established and how doctrinal knowledge was transferred. Combining synthetic analysis with national case studies, this book shows how institutional design and monetary practice were shaped by international organizations and leading central banks, which attached conditions to stabilization loans and dispatched 'money doctors.' It highlights how many of these arrangements fell through when central bank independence and the gold standard collapsed.

Banks and banking, Central --- Banks and banking, International --- History