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Consumers --- Commercial products --- Testing --- Commercial products - Testing --- Consumers - Germany (West) --- Commercial products - Germany (West) - Testing

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The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.

Luxuries --- Luxury goods --- Luxury services --- Commercial products --- Design --- Environmental aspects.

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Product strategy --- Automobile industry and trade --- Commercial products --- Competition --- Electronic industries --- Standardization --- Standards --- Case studies.

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Collection of selected, peer reviewed papers from the 4th International Conference on Materials and Products Manufacturing Technology (ICMPMT 2014), September 18-19, 2014, Chongqing, China. The 248 papers are grouped as follows: Chapter 1: Metals and Alloys; Chapter 2: Composite Materials and Applications; Chapter 3: Chemical Materials, Bio-Materials and Energy Materials; Chapter 4: Building Materials and Construction Technology; Chapter 5: Material Processing Technology; Chapter 6: Materials Testing and Analysis, Materials Wear Resistance and Strength; Chapter 7: Advanced Design and Advanced

Manufactures --- Manufacturing processes --- Materials science --- Manufactured goods --- Manufactured products --- Products --- Products, Manufactured --- Commercial products --- Manufacturing industries

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Product design. --- Commercial products --- New products --- Industrial design --- Design and construction