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"It's inevitable. At some point in your career as a designer, you're bound to work on a logo. Design: Logo, the exciting new book in our Design: series, is an inspirational resource created for everyone who works or wants to work on logo design. Design: Logo showcases over 300 eye-catching logo designs chosen by two leading identity designers. In addition to being an inspirational guide, this book also includes helpful information such as "Close Ups," in which the authors dissect 20 projects and point out the details that make each so successful, and five insightful essays by prominent logo designers. This must-have resource puts inspiration right in your hands, allowing you to peruse your ideas and see what other designers are doing in the field. With over 300 exemplary logo designs, you'll be primed and ready to create outstanding designs of your own. "--

Logos (Symbols) --- Corporate image. --- Company image --- Corporate identity --- Corporations --- Industrial design coordination --- Design. --- Public relations --- Logo

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Consistently ranked as one of the best Canadian movies of all time, punk-rock mockumentary Hard Core Logo (1996) documents the last-ditch reunion tour of an aging rock band led by vocalist Joe Dick (Hugh Dillon). Well received by critics at the time of its release, the film continues to enjoy a devoted international cult following.This entertaining analysis of Hard Core Logo explores many of the film's key themes, including the responsibility of documentary filmmakers to their subjects, the development of close male relationships, and the relationship between art and commerce in Canada, especially for touring musicians. Paul McEwan examines Hard Core Logo in the context of other adaptations of Michael Turner's 1993 novel of the same name, as well as against other films from McDonald's celebrated career. Featuring interviews with McDonald himself and others involved in the film, Bruce McDonald's 'Hard Core Logo' provides an engaging look at one of Canada's most mythologized movies.

McDonald, Bruce, --- Criticism and interpretation. --- Hard core logo (Motion picture) --- PERFORMING ARTS / Film & Video / History & Criticism. --- Macdonald, Bruce,

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Mathematics --- LOGO (Computer program language) --- Computer-assisted instruction. --- LOGO (Computer program language). --- 371.694 --- 371.694 Geprogrammeerde instructie. CAI. Leermachines. Computerbegeleid onderwijs. --- Geprogrammeerde instructie. CAI. Leermachines. Computerbegeleid onderwijs. --- Programming languages (Electronic computers) --- Computer-assisted instruction --- Geprogrammeerde instructie. CAI. Leermachines. Computerbegeleid onderwijs

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The six essays of Visual Identities are an important contribution to the growing field of industrial semiotics. Floch's major strength is his analysis of signs in a way which is both industrially relevant and textually precise. Until recently there have been two quite different and distinct ways of understanding commercial signs, such as logos and advertisements. Industry-based work has tended to look at questions of marketing and has often been reduced to the mass psychology of 'appeal' and audience research, whereas the textual analysis of commercial signs has tended to come from limited pos

Semiotics --- 157.3 --- Floch, Jean-Marie --- logo's --- semiotiek --- wijsbegeerte --- Visual communication --- #KVHA:Industriële semiotiek --- #KVHA:Marketing --- #KVHA:Visuele communicatie --- symbolen --- Graphic communication --- Imaginal communication --- Pictorial communication --- Communication --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- geschiedenis der wijsbegeerte, 1900-heden, werken van wijsgeren --- Semiotics. --- Visual communication.

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Antiglobaliseringsbeweging. --- Boycotacties. --- Globalisering. --- antiglobalisme --- marketing --- logo's --- globalization --- commercials [oral or performed works] --- merken --- International economic relations --- Product strategy --- reclame --- logos --- globalisering --- Antiglobaliseringsbeweging --- Boycotacties --- Merken --- Maatschappijkritiek --- Reclame ; theorie ; over de dwang van merken ; wereldmerken --- Globalisering (Anti-globalisering) --- Massacultuur ; globalisering ; kritiek op --- 766.01 --- Reclame --- reclamevormgeving --- identiteitsmarketing --- multinationals --- activisme --- cultuurfilosofie --- Nike --- Shell --- McDonald's --- politiek --- reclame en politiek --- 327 --- Gebruiksgrafiek ; theorie, filosofie, esthetica --- 316.324.8 --- 339.9 --- 339.9.012 --- 334.7 --- 241 Hedendaagse wereldproblemen --- Antiglobalisme --- 339.8 --- 658.84 --- internationale economische politiek --- wereldeconomie --- internationale handel --- internationale politiek --- 354.4 --- 339.9 Buitenlandse economische betrekkingen. Internationale economische betrekkingen --- Buitenlandse economische betrekkingen. Internationale economische betrekkingen --- 316.324.8 Post-industriele maatschappij --- Post-industriele maatschappij --- Internationaal management --- Productstrategie --- afzonderlijke vraagstukken der internationale politiek --- Merkbeleid --- Internationalisering --- Marketingstrategieën --- Merkstrategieën --- Internationale economie --- Economie --- Marketing --- Internationale politiek --- Massacultuur --- Duurzame ontwikkeling --- Marketingstrategie --- Merkstrategie --- Merk --- Financiewezen --- Economische politiek --- 766.31.01 --- Grafische industrie en ontwerp ; beeld ; reclame ; theorie, filosofie, esthetica