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Mass media

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Mass media

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This title presents a comprehensive & detailed perspective on the current state of the Indian media industry. Using case studies from companies such as BCCL and Future Media, Vanita Kohli presents a strong guide to the confusing terrain of the Indian media business.

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"In the post-colonial era, tribal peoples are particularly vulnerable to new technologies and industrialization, which threaten their cultures, homelands and ways of living. However, there is a surprising exception to this trend in the form of social media. This book explores how tribal and indigenous peoples across the globe are using social media such as Facebook, Instagram and WhatsApp in fresh and inventive ways unique to their values and lifestyles. These platforms help tribal peoples to communicate across boundaries and barriers as never before, and are helping to strengthen communal identity and development in the global age"--

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At present, the picture of the ethnic media is incomplete. There is very little material/research on how the media produced by ethnic communities, for ethnic communities affect (1) the perceptions of self and of the ethnic community & (2) how the production & consumption of ethnic media affects the character of the larger media landscape.

Ethnic mass media. --- Mass media and minorities. --- Minorities and mass media --- Minorities --- Minority mass media --- Multicultural mass media --- Mass media