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The central purpose of this textbook is that of aiding students to develop a better and more complete understanding of human behavior--their own behavior as well as that of others. We have undertaken this project with two basic assumptions in mind. The first and perhaps the most important of these assumptions is the belief that of all the sciences, psychology has the most to offer in the way of a sense-making framework for understanding human behavior. The second assumption that has guided us is the belief that any course or text, in order to be successful, must communicate with students. Unfortunately, a great many courses and texts in psychology, as in other subjects, fall short of attaining an adequate degree of communication because they attempt to answer questions that students not only have not asked, but have not dreamed of asking. On the other hand, students do have questions for which psychologists do have the answers. What we have tried to do in developing this textbook is to anticipate the questions that students are likely to ask and answer them in such a way that they might be led to ask some of the deeper and more significant questions that are of interest to the psychologist. To put this into other words, we have tried to write a book that begins with areas of interest that are common to beginning students as well as to psychologists and proceeds into areas which psychologists think are important for human understanding, but of which the layman has little awareness.

Human behavior.

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Animal behavior

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Animal behavior.

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Consumer behavior

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Behavior. --- Oestrus. --- Pig. --- Sexual behavior.