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Book
Year: 1970 Publisher: Paris: Tchou,
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Book
Year: 1970 Publisher: Glenview (Ill.): Scott, Foresman,
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Book
ISBN: 0877550875 Year: 1970 Publisher: Austin (Tex.) : University of Texas. Bureau of business research,
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Brand choice. --- Motivation research (Marketing). --- Reference groups.
Book
Year: 1970 Publisher: New York : Free Press,
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Consumers --- Motivation research (Marketing) --- Brand name products --- Consommateurs --- Motivation, Etudes de (Marketing) --- Produits de marque
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