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Year: 1971 Publisher: [Paris]: Dunod,
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ISBN: 0837140234 Year: 1971 Publisher: Westport, Conn. : Greenwood Press,
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Motivation research (Marketing) --- Advertising --- Motivation, Etudes de (Marketing) --- Publicité --- Psychological aspects --- Aspect psychologique
Book
Year: 1971 Publisher: Paris : Dunod,
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Motivation research (Marketing) --- Advertising --- Sales promotion --- Motivation, Etudes de (Marketing) --- Publicité --- Ventes --- Psychological aspects --- Aspect psychologique --- Promotion
ISBN: 0395046386 9780395046388 Year: 1971 Publisher: Boston Houghton Mifflin
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Consumer behavior --- Motivation research (Marketing) --- Consommateurs --- Motivation, Etudes de (Marketing) --- Comportement --- 658.89.013 --- Advertising --- Marketing research --- Motivation (Psychology) --- Research --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Psychological aspects
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